【Industry】Can the era of “Colorful RV” come?

To be precise, while shared bicycles are hot, shared RVs have already begun to exist in two forms. One mode is time-sharing rental of RVs, which is similar in form to shared bicycles. It uses mobile Internet, positioning and other technologies to build a RV network service platform to provide users with services such as RV booking, RV pick-up and return, and fee settlement. The pricing is based on time and mileage traveled unit. Unlike ordinary RV rental companies, timeshare RV rental transactions are completed online, and time is also included in the pricing unit.

【Industry】Can the era of

Jia Chi RV sharing is currently one of the few companies operating in the time-sharing leasing mode in China. Zhao Shudai, the founder of Jia Chi Sharing RV, made his own interpretation of the time-sharing model. He believes that car sharing will be a major trend in the future, and it is also a road suitable for the innovative development of domestic RVs. At present, RVs are not just in demand in China. Due to restrictions on parking and utilization, most people will not buy a RV. Instead, they pick up the mobile phone and choose the one closest to them online when they want to use it. RV rental. Zhao Shudai said that currently Jiachi RV sharing is very popular, and it is also developing steadily, gradually expanding the layout of domestic outlets.

Another model is a non-government voluntary organization. Several relatively fixed friends share a caravan to improve vehicle utilization. Members of the off-road e family with the ID of “Brother Zhang” once calculated that if they buy a RV worth 250,000 yuan, the annual depreciation will be 25,000 yuan if it is used for ten years, and the normal maintenance will cost about 2,000 yuan per year. Pay compulsory traffic insurance, commercial insurance, and vehicle and vessel tax of about 5,000 yuan per year. Not counting the gas and toll fees for travel, as long as the RV is parked, the cost will be in the early 30,000 yuan per year. That is to say, the RV cannot be idle, the more you drive, the more cost-effective it is, so sharing a RV with several people can reduce the cost.

【Industry】Can the era of

Weak development

Although shared RVs have appeared now, these two sharing models also have certain drawbacks. Time-sharing caravan sharing is a new business model developed on the basis of leasing, and the asset-heavy nature of caravan leasing also exists in the caravan sharing model. In addition to the depreciation, parking and scheduling costs of RVs, shared RVs also have to bear the cost of program development, promotion, and operation and maintenance. The initial assets are too heavy. Without a large and continuous injection of capital, few companies can afford such high costs. . At the same time, the revenue model of time-sharing RVs is relatively simple, and the main income is RV rental fees and a very small number of derivative service fees. In the case of high costs and a single income model, the threshold for enterprises to enter this industry is obviously too high.

From the perspective of consumers, the demand market and audience for shared RVs are relatively narrow. RV is not a simple means of transportation, but also has the attributes of a house. RV represents the lifestyle of self-driving travel. Although self-driving travel has become popular in recent years, RV travel is not a rigid demand, and the consumer demand is relatively small. In addition, RV travel is more popular With obvious planning and long travel time, consumers are more inclined to choose a favorite RV from a RV rental company they can trust. In this case, shared RVs lack obvious advantages over ordinary RV rentals. As for the second sharing model, that is, the behavior of non-governmental organizations, although it saves costs and finds accurate audience users, it is also fully in line with the concept of shared RVs, but it is wandering in the gray area of ​​the law. The behavior of individuals renting vehicles in private is not protected by law, and it is very easy to cause disputes. Although this model theoretically solves the problem of the utilization rate of RVs, there are risks for both parties to the lease.

Change thinking

In fact, there is no problem with the starting point of building shared RVs. It is an innovative development model extended to solve problems such as low utilization rate of RVs. But we might as well change our thinking and refer to car-sharing models such as “Hi Car” and “PP Rent a Car”. “HiCar” and “PP Rent a Car” are not automobile companies, but pure Internet-based companies. Their operating model is to centrally deploy vehicles that have cars and are willing to share cars to generate income. The essence is to provide a network sharing platform for RV companies and individuals.

【Industry】Can the era of

The advantage of this model is that it can efficiently integrate resources and avoid risks as much as possible while saving costs. Zhao Shudai said frankly that the only problem currently encountered by Jiachi RV is the lack of Internet talent pool and weak network promotion. It is true that this is the disadvantage of car companies taking into account Internet work. Then, if RV sharing is operated by a pure Internet company, and then cooperates with high-quality RV manufacturers and RV owners, it can solve the problem of network promotion talent vacancies and minimize capital investment through resource replacement. For the currently idle RVs of individual car owners, the platform can check the quality and service of the vehicles, build a complete service system, and avoid the risk of using RVs, so that individual car owners can safely provide RVs to the platform for leasing.