Recently, Chery Automobile and Dianchedi established cooperation with the new retail business as the entry point. Regarding this cooperation, Xiang Rui, Vice President of Automobile Business of Juliang Engine, said: “Dianchedi connects the personalized recommendation of online car purchases and supporting services for offline store transactions. The new car retail attempt combining the platform and offline physical stores has achieved a win-win situation for all parties. It provides consumers with easy car selection, car purchase and car use services.”
According to the data, Dianchedi is a one-stop automotive media and service platform that addresses the needs of consumers for “watching, choosing, and buying cars”. The product is based on a personalized recommendation engine to help users find interesting automotive content. At the same time, Dianchedi is equipped with car selection tools such as model library and 360-degree panoramic car viewing. It is the first car short video community “Cheyou Circle” to create a diversified ecology of content + community + tools for users.
At the same time, in order to get closer to users, Chery’s new retail business is actively cooperating with various enterprises in various industries such as finance, FMCG, and new retail platforms. A more suitable scene is close to the needs of end users, and actively embraces and integrates into the changes brought about by the Internet. At the same time, it will further boost Chery’s sales growth in 2019. At the same time, Chery is also planning and rhythmically building suitable As for the innovative channel of new auto retail, strategic cooperation agreements have been signed with more than 30 platforms including Industrial and Commercial Bank of China, Postal Savings Bank of China, Ping An Bank, Autohome, Dianchedi, and Souche to jointly explore the road of new auto retail.
After signing strategic cooperation with ICBC and SF Express respectively, Chery Automobile has completed its own scene building in multiple new retail strategic areas such as finance and logistics. The strategic cooperation with Dianchedi this time marks that Chery Automobile’s new retail marketing closed-loop has added an automotive vertical media and service platform scene. In the future, it will effectively break down regional and information barriers and realize the deep sinking of channels.
It is reported that on June 28, the first product Tiggo 7i launched by Chery Automobile’s new retail outlets was sold in Dianchedi, Industrial and Commercial Bank of China, Postal Savings Bank of China, Ping An Bank, Autohome, SF Express, Yixin, Dasouche, Youxin It was officially launched under the witness of 12 platforms including Xinxin, Tuanche, Peanut Haoche and Suning Automobile. As the beginning of Chery’s new retail, Tiggo 7i has an official guide price of 115,800 yuan, is equipped with a 1.5T engine that meets the National VI standard, and has achieved a number of configuration upgrades. At the same time, Chery Automobile provides triple car purchase privileges for the Tiggo 7i model.
As the mainstay of Chinese auto brands, Chery Automobile has 22 years of technology accumulation and the trust of more than 7.5 million users around the world. Adhering to the vision of “Building an Excellent Brand with Ingenuity”, Chery Automobile has been targeting young consumers who have grown up in the digital environment. Transform to younger, smarter and more connected. With mature and reliable product performance, Tiggo 7 has established a good reputation for high quality and high performance in the market at the same level since its launch in 2016. This time, Tiggo 7i accurately grasped the car buying needs of young people, and provided more value-added choices for consumers who pursue quality of life. With the launch of Tiggo 7i, the pace of Chery’s product deployment is accelerating, and the market performance is worth looking forward to.
As first-class players in their respective fields, this time Chery teamed up with Chedi, which will definitely bring new changes to the market. By transforming the small front desk through the traffic pool, the two parties will also be able to bring the new car market into the new retail era.