On the evening of July 12, the 2019 Fox Friends National School Grass Contest sponsored by Chery Automobile ended perfectly in Beijing. After numerous assessments, the top 10 “school girls” including Zhu Yuan and Xiao Qifeng stood out and won the opportunity to sign a contract as a Sohu artist and star in Sohu’s self-produced drama. As the official designated car of Fox Friends National School Grass Competition, Arrizo Gemini Pro escorted the national school grass all the way, and successfully witnessed this wonderful moment with hundreds of enthusiastic fans at the scene!
Beautiful, capable and powerful fans of young people
This year’s Huyou National School Grass Contest was launched in April, with five competition areas in Beijing, Hangzhou, Chengdu, Xi’an, and Changchun, covering more than 200 key colleges and universities across the country, attracting thousands of handsome college boys to sign up. After auditions, semi-finals, semi-finals and other stages of selection, the top 20 in the country were selected.
On the day of the finals, all the top 20 school grass contestants appeared in the school uniforms of Youth Power Max, bringing talents such as dancing and singing, as well as programs showing performance quality such as movie clips and drama monologues. In the end, under the strict final assessment by the judges such as Zhang Chaoyang, chairman and CEO of Sohu, singer Tan Jing, actor Ma Su, performance teacher Liu Tianchi of the Central Academy of Drama, actor Wang Shuang, Zhang Jingjing and other judges, the top 10 “school grass” won decided. Among them, contestant Li Cong won the “Arrizo Most Outstanding Performance Award” for his outstanding performance.
Zhang Chaoyang, chairman and CEO of Sohu, and Gao Fei, assistant general manager of Chery Automobile Marketing Company, presented the award to Li Cong
“Zhou Zheng, to be shortlisted first depends on appearance, universal standards, and then talent.” Both appearance and strength are the judging criteria of the Huyou National School Grass Competition, and it is also one of the core labels of Chery Automobile’s products.
As Chery’s car family that focuses on the youth market, the Arrizo series relies on its youthful and powerful image, as well as the more sporty, intelligent and performance-oriented trendy imprints of products such as the Arrizo Gemini Pro version. It has won the favor and recognition of the young people, and it stands out as the official designated car of the 2019 Fox Friends National School Grass Competition. It mingles with contestants and college students inside and outside the program.
In order to thank the contestants and college students for their love and support for Chery Automobile and Arrizo Gemini Pro, Chery Automobile specially prepared and announced the “Enjoy Youth – Easy Car Purchase Program for College Students”. From now until August 31, 2019 fresh graduates and college students who purchase Arrizo GX Pro or Arrizo 5 Pro can enjoy the following exclusive benefits:
Easy financial gift: It is not a dream to have a car in college, and it is easy to drive home with a car! Enjoy 0 down payment for car purchase, and Arrizo GX Pro/Arrizo 5Pro can enjoy up to 4,000 yuan/3,000 yuan financial personal loan subsidy respectively.
Smart equipment gift: Buy Arrizo GXPro and get a multi-functional touch smart bracelet;
Gift for the Goddess of Youth: You will have the opportunity to get an autographed photo or autographed car model of Arrizo series image spokesperson Nazha.
In addition, the purchase of Arrizo GX Pro/Arrizo 5 Pro can also enjoy a car insurance package worth 4,000 yuan/3,000 yuan and an extended engine warranty of 10 years or 1 million kilometers.
Comprehensive rejuvenation, fully satisfying the car experience of young people
Those who win the young win the world. The Fox Friends National School Grass Competition also aims at the preferences of young people. By creating a youthful, eye-catching talent show with both appearance and strength, it quickly attracts young audiences. As a representative of its own brand, Chery Automobile has also captured market changes with a forward-looking and keen eye, and took the lead in realizing the transformation of youth. In the details of manufacturing, we try our best to meet the needs of young users.
In terms of marketing, Chery continues to use multi-dimensional innovative marketing activities to establish an in-depth communication platform with young consumers. Not only the school grass competition this time, targeting young consumer groups, Chery Automobile also launched a number of youthful marketing interactive activities such as the Volcano Short Video Challenge led by Nazha. Behind the continuous innovation is the gradually deepening emotional bond between Chery Automobile and consumers.
In terms of product design, from Arrizo 5 to Arrizo 5 Pro, Arrizo GX to Arrizo GX Pro, every product of Chery Automobile constantly explores the preferences and demands of young people. In terms of decoration, intelligent configuration, powertrain and even chassis tuning, we will create high-value models that are more in line with the aesthetics and needs of young people.
Take the Arrizo GX Pro, which has gone through 5 major modules and 14 upgrades, as an example. It integrates sports aesthetics into the latest family design. , Face recognition technology, intelligent voice interaction and other powerful “Lion Zhiyun” intelligent network connection system, as well as the leading driving assistance intelligent configuration at the same level, are all intelligent configurations that young people are very fond of. At the same time, the 1.5T+9CVT golden power partner with efficient and powerful power output is a hard-core shining point that can easily arouse young people.
The more a brand understands young people, the more vitality it has. Young and progressive, with both soft and hard strengths, next, Chery Automobile will make full efforts in product technology, marketing activities, etc., and continue to advance towards the road of youth, providing users with product experiences that are more in line with their needs and of higher value.