From July 4th to 5th, the 2nd BMW Used Car Festival 2020 was grandly staged nationwide, bringing a feast of value to BMW fans from all over the world. This second-hand car festival covers more than 300 BMW authorized dealers in 137 cities, bringing together a large number of BMW used cars with rich categories and excellent quality. At this annual marketing event, BMW officially certified used cars (with an average age of less than 3 years) will provide consumers with uncompromising product quality and honorable and convenient services, bringing consumers the concept of “unchangeable, driving.” “Fun as new” car experience. At that time, dealers around the country will also provide different surprise gift packages or car purchase privileges, allowing you to easily choose, sell and exchange at will.
Mr. Gao Xiang, Senior Vice President of Marketing, BMW Brilliance Automotive Co., Ltd. said: “As the industry’s first innovative marketing experience event, BMW launched the BMW Used Car Festival for the first time in 2019, which has received extensive industry attention and positive market feedback. This year, we will Continue to join hands with more dealers to present this national marketing event to consumers. In addition to fulfilling the blue sky and white clouds dream of more BMW fans, we also hope to enhance the public’s awareness of high-quality used cars and further lead the healthy development of the industry. , and inject a force into the construction of China’s used car culture.”
BMW officially certified used cars, product quality is trustworthy, and after-sales guarantee is comprehensive and worry-free
With strict used car screening standards and professional technicians and service teams, BMW guarantees that every officially certified used car is as fun to drive as new. BMW officially certified used cars strictly select vehicles that are no more than 6 years old and have a mileage of no more than 120,000 kilometers, and have no structural damage. The more than 100 BMW 360° all-round professional certification tests will not only test the vehicle from the body to the engine, chassis, gearbox and electronic devices without omission, but also innovatively test the thickness of the brake disc, tires, etc. Quality details such as pattern depth set quantitative inspection standards. For new energy vehicles, BMW has also specially formulated various special tests for the quality of motors and high-voltage batteries. As “front-line” professionals, BMW technicians and service teams have undergone strict talent training and assessment, are proficient in products and technologies, and have achieved strict control over used car screening standards. At the same time, the BMW Training Academy has supported dealers’ used car business through training, and has organized related training sessions for more than 2,400 days.
In addition to high-quality products, BMW also provides a series of after-sales guarantees like new cars. 7-day worry-free return service, 12-month unlimited mileage original factory extended warranty, 24-hour road assistance within one year, lifetime free accident rescue service, extension of basic connected driving services, etc. As of the end of June this year, there were 412 authorized BMW officially certified used car dealers nationwide, and 95 authorized MINI officially certified used car dealers, covering 196 cities across the country, freeing customers from worries.
One-stop buying, selling and replacement experience, making 4S stores the best used car trading place
By creating a worry-free, caring and reassuring customer experience, BMW is committed to building BMW authorized dealerships into the best used car trading venues to meet the different needs of customers. For car buyers, BMW provides a wide range of models to choose from. The BMW Official Certified Used Car Online Showroom displays more than 2,000 officially certified used cars every day on average, integrating vehicle display, query and comparison, online consultation, online booking and deposit payment. . And car sales users can not only enjoy professional evaluation, reasonable pricing, open and transparent transaction process, but also realize one-time full payment without balance and convenient transfer service. For customers with replacement needs, BMW provides a convenient and efficient one-stop full-brand replacement service. In addition to free professional evaluation, convenient procedures, fair and transparent prices, there are multiple discounts and 10,000 yuan subsidies, allowing customers to upgrade their driving experience at will.
As early as 2006, BMW launched the used car business in the Chinese market, becoming one of the first luxury car brands to operate the used car business in the Chinese market. In 2016, BMW’s officially certified used car business, which has become a leader in the used car field of luxury brands, was renamed after ten years in China and ushered in a comprehensive strategic upgrade. In the past 14 years, BMW used cars have continuously strengthened the product value and service commitment of “official certification”, and have made great progress. They have become one of BMW’s important business growth points in China, and are trusted and loved by more consumers.