Recently, Dongfeng Yueda Kia announced that its June sales volume was 22,028 units, a year-on-year increase of 20.9%. The company’s operating income increased by 51.4% year-on-year. Among them, the sales volume of Smart Run exceeded 9,000 units, a year-on-year increase of 204.6%, setting a monthly sales record for 15 months, and will soon return to the 10,000-unit club. The company has maintained a positive and positive development trend in the challenging market after the epidemic.
Based on the brand heritage, relying on star products to create “hard core strength”
In the era of stock competition, Dongfeng Yueda Kia relies on its heritage, takes brand, quality and technology as its “core”, focuses on Smart Running, a new generation of Ao running, a new generation of K3 and KX5, and builds a matrix of star products to win with “quality” and achieve Simultaneous improvement of brand power and product power.
In the first half of the year, the four strategic models above 100,000 yuan accounted for 76% of the total sales, demonstrating that Dongfeng Yueda Kia’s “structural adjustment” has achieved remarkable results, continuously improving its core competitiveness in the market, driving the brand Upward breakthrough, but also a strong guarantee of the dealer’s profitability.
In the second half of the year, Dongfeng Yueda Kia will launch the latest global strategic model specially designed for Generation Z – ALL NEW K5 Kaiku. The new car is built on the comprehensively evolved third-generation i-GMP technology platform, equipped with the world’s first Smartstream engine with fourth-generation CVVD technology, and brings more excellence with a lighter and stronger body and perfect dynamic performance, driving performance and riding experience. driving pleasure. The vehicle shape of the Lingxi aesthetic design concept and the cool four-door coupe style fully meet the fashion and aesthetic needs of the young elites of the Z generation.
It is reported that ALL NEW K5 Kaiku will make its debut at the Chengdu International Auto Show in late July and announce the pre-sale price. With its dazzling design and cutting-edge new technology, it will make “young, fashionable, sports, technological “The brand connotation is perfectly interpreted.
Innovative marketing builds long-term advantages with “differentiation”
In the increasingly homogeneous marketing competition, “differentiation” has become the key to Dongfeng Yueda Kia’s breakthrough.
After the outbreak of the epidemic, Dongfeng Yueda Kia launched the “Three Commitments” warm-hearted measures in a timely manner to comprehensively solve the worries of users when purchasing and using a car, and launched special care for front-line anti-epidemic personnel and customers in Hubei. In order to dispel customers’ concerns in car purchase and replacement, Dongfeng Yueda Kia is the first domestically to launch the “Continuous Love for New” plan to help maintain value, help repay loans, and further strengthen customer care. At the same time, Dongfeng Yueda Kia also launched the “Eight Guarantees” measures to strengthen dealers’ ability to deal with market risks and reassure partners.
In addition, as the Internet aboriginal generation has become the main force of automobile consumption, it has driven the transformation of user car purchase scenarios and consumption behaviors to digital catalysts. Dongfeng Yueda Kia, adhering to the thinking of youth, launched the “Let’s Come Together to Asia” applet, explored the ecological marketing of fans, and created a fan interaction center with a centralized idea of combining online and offline to build a new experience.
Differentiated services and experiences not only fully convey the “customer first” business philosophy, but also accumulate long-term competitive advantages for the development of enterprises.
From optimizing product structure to enhancing brand image, from strengthening star product matrix to building flagship models of the brand, in the first half of 2020, Dongfeng Yueda Kia’s transformational achievements are constantly being transformed into a strong driving force for breakthroughs. In the second half of the year, as new products inject new potential energy and new images condense new perceptions, Dongfeng Yueda Kia will continue to make breakthroughs in a benign situation and return to the mainstream track.