On December 19, the 2019 BMW 3 Action National Finals was fiercely contested in Hailar District, Hulunbeier City, Inner Mongolia Autonomous Region. 106 driving elites who passed all the way with their superb driving skills gathered in the cold and snowy world of the Northland. After three rounds of ultimate driving duels, three capable players won the individual championship title and the ultimate award of “BMW Elite Driving – Challenge the Nürburgring Circuit”. Afterwards, they will go to Germany to start a pilgrimage for driving enthusiasts. In addition, the finals also selected a champion team with the most cohesiveness and cooperation ability through four rounds of exciting ice and snow events.
Since the 2019 BMW 3 Action was launched together with the launch of the new-generation BMW 3 Series in June, it has spanned 5 regions and 18 cities across the country, covered 492 authorized dealers, and gathered more than 16,000 driving and control enthusiasts. It is the largest scale in history A BMW 3 in Action. Among the many experiential marketing activities launched by BMW, BMW 3 Action is undoubtedly one of the most representative and passionate activities on the track. As an annual carnival specially created by car manufacturers for many car fans, BMW 3 Action was first launched in 2008 and has become the industry’s leading passionate event.
The 2019 BMW 3 Action adopts a brand-new competition system, including layer-by-layer promotion, creative Jincana track, various challenges, etc., to bring users a unique driving experience event, and also allow participants to fully experience the new BMW 3 Series while driving Strong advantages in performance, innovative technology, luxury and comfort.
-30°C ice and snow, let the new BMW 3 series gallop vertically and horizontally
In order to allow participants to deeply experience the extremely tough handling characteristics of the new BMW 3 Series and the extremely tolerant dynamic driving limit, and fully enjoy the tension and excitement brought by the soaring adrenaline, the 2019 BMW 3 Action Finals set up a “persistent wrestling competition”. “, “Ice and Snow Chase” and “Controlling the Ice” are three driving projects that are both challenging and fun. The 2019 BMW 3 Action not only innovatively added individual challenge items, but also retained the traditional team competition that best embodies the spirit of collaboration.
Enduring wrestling — galloping happily in the ultimate experience of the integration of people and vehicles. Participants in this segment need to drive the brand new BMW 3 Series and complete the time trial on the “3”-shaped Gimcana track with several low-speed corners and a medium-high-speed corner. Under the tuning of the engineers, the balance characteristics of the all-new BMW 3 Series chassis are brought into full play, and redundant actions are easily filtered, leaving just the right feedback. Every part of the chassis performs its own duties and cooperates seamlessly with each other, pushing the characteristics of precision, agility and dexterity to a higher level. Innovative hydraulic shock absorber technology, electric power steering system, etc., not only make the new BMW 3 Series perform well on ordinary roads, but also bring sufficient confidence and driving pleasure to drivers on slippery ice and snow roads.
Ice and Snow Chase – in the world’s unique ice and snow Monza, the driver’s dream blooms. In the project, the contestants drove the new BMW 3 Series 325Li xDrive on the mini version of the Monza track and kept refreshing the fastest lap times. The miniature version of the Monza circuit is perfectly reproduced and accurately reproduced in the ice and snow – the fastest track in the Formula 1 Grand Prix northeast of Milan, Italy. If you want to conquer the long straights and high-speed corners in the ice and snow Monza to achieve impressive results, you not only need the driver to have superb driving skills, but also need a powerful car. The test drive model in this link is equipped with BMW xDrive intelligent all-wheel drive system. Even if the DSC is turned off, the vehicle is still stable when the driver is fully accelerating and braking. The fully upgraded new B-series turbocharged engine equipped with the new car has abundant power output, with a maximum power of 135 kilowatts and a peak torque of 300 Nm, ensuring that the vehicle can burst out with surging kinetic energy every time it exits a corner.
Control the Frozen – Play with precise control and dance a gorgeous waltz on the white stage. Facing this challenge, the contestants need to complete the fixed-circle drift on the ice and snow road with the new BMW 3 Series. In order to achieve a complete and continuous drifting action, the innate front and rear drive form of the new BMW 3 Series also contributed a lot. The 50:50 front and rear axle load distribution that BMW sticks to constitutes a solid dynamic foundation. Compared with the previous model, the center of gravity is lowered by 10mm, and the front and rear track is wider. The BMW 3 Series completed a beautiful and charming dance on ice in the snowy day.
As one of the most successful experiential marketing campaigns in the industry, BMW 3 Action not only allows users to have an in-depth understanding of each generation of BMW 3 Series through a series of professionally customized driving projects, but also uses interesting interactive competitive methods to make challengers fully feel the power of the team , the 2019 BMW 3 Action faithfully implements this concept. Canglang Bailu——The team worked together to release the passion in the soul in the outdoors at -30 degrees Celsius. In this session, all contestants were divided into 8 teams, and competed for the championship team through four special winter sports events of snowmobile, shelter, curling and snowball relay. In these events, personal ability cannot determine the final result. All participants must do their best to cooperate closely and strive for the ultimate glory together. This is like the coordination of all parts of the new BMW 3 Series, without reservation at the right time If you make a great contribution, you will be able to achieve brilliant results together with the team.
The 3-series families gather together to continue the legend
Since its launch in June this year, sales of the all-new BMW 3 Series have risen steadily. Only one 325 model achieved sales of 10,626 units in November. At the recently concluded 2019 Guangzhou International Auto Show, the new BMW 3 Series family is waiting. The new car has become the Icon of the new era by virtue of the perfect fusion of new aesthetic design, dynamic driving fun, intelligent technology and luxury quality. The 330 model, with the help of “5.9-second 100-kilometer acceleration time”, “190 kW maximum power” and “400 Nm peak torque” three best power performances in its class, brings users a more surging power experience; The 325 model, with 12 unique configurations in its class, such as BMW intelligent personal assistant, hands-free low-speed follow-up function, tracking and reversing function, etc., firmly sits at the benchmark position of the same class; the 320 model, with 15 standard configurations, accurately interprets the “entry That is, luxury”, and at the same time, it has become the benchmark of its class with a comprehensive fuel consumption of 6.1 liters. In the future, with the help of the newly launched 320 and 330 models, the sales of the all-new BMW 3 Series will usher in a new glory.
The 2019 BMW 3 action has allowed tens of thousands of fans to experience this generation of “the strongest 3 Series” up close. And this final battle, the ice and snow track at minus 30 degrees Celsius, once again let the challengers feel the unparalleled advantages of the new BMW 3 Series in terms of power, technology, luxury and comfort. With the completion of the new BMW 3 Series family, the new car will live up to the enthusiasm of the driver, continue the legend of the sports king, and become the ICON of the new era by virtue of the new aesthetic design, dynamic driving pleasure, intelligent technology and luxury quality.