Analysis of the way to win the new generation of smart running quality

In the fiercely competitive compact SUV market, in order to win the favor of consumers, all brand manufacturers are trying to find a breakthrough point. As a main model of Dongfeng Yueda Kia, the new generation of smart running always regards high quality as the foundation of its life. Whether it is the strict requirements for manufacturing or the continuous upgrading of product strength, it all reflects its commitment to high quality. The diligent pursuit of quality is also the key to the success of the new generation of smart running in this most competitive Red Sea market.

Analysis of the way to win the new generation of smart running quality

Blessed by brand strength, high quality has been repeatedly recognized 

As a brand strategic model, the new generation of smart running relies on the advanced production technology and perfect management system of Dongfeng Yueda Kia’s modern factory to ensure high quality from the source of manufacturing. At present, Dongfeng Yueda Kia has two world-class modern factories, and its third factory in Yancheng is at the first-class level of intelligence in Kia’s global production base, with an automation rate as high as 75%. In addition, the two factories have imported advanced automobile production management models from South Korea’s Kia, and have carried out localization transformation to achieve flexible production and lean management, providing an important support for high-quality and efficient product launch. Dongfeng Yueda Kia’s modern factory effectively improves product reliability with a scientific and perfect management system, laying a solid foundation for excellent quality.

In the 2019 JDPower China New Car Quality Research SM (IQS), Dongfeng Yueda Kia won the first place among mainstream car brands, and has been selected as the top five in JDPower IQS for five consecutive years. The multiple awards on the authoritative list fully prove the excellent product quality of Dongfeng Yueda Kia. As the main model of Dongfeng Yueda Kia, the new generation of smart running naturally bears the outstanding quality of the brand. The proud achievements of breaking 100,000 vehicles and maintaining monthly sales of more than 6,000 vehicles throughout the year fully reflect the high recognition of consumers.

Analysis of the way to win the new generation of smart running quality

Rich configuration, convenient and safe

In terms of product strength, in order to fully meet the needs of consumers for high-quality cars, the new generation of smart running has been fully upgraded in terms of configuration and safety, creating a convenient, pleasant and safe driving experience.

The new generation of smart running is equipped with Baidu DuerOS intelligent interconnection system, which integrates functions such as voice interaction, real-time intelligent navigation, remote control, Baidu Carlife/Apple Carplay, etc., and realizes a wider range of entertainment and interactivity, making car life more intelligently connected. .

Analysis of the way to win the new generation of smart running quality

At the same time, the new generation of smart running is equipped with automatic constant temperature air conditioner, with rear exhaust air outlet, and provides air purification function, which can not only achieve precise control of the temperature inside the car, but also provide fresh air for the car anytime, anywhere. The seat is wrapped in high-grade leather, which supports the body just right. At the same time, it supports heating of the front/rear seats and electric 8-way adjustment of the driver’s seat, which can ensure the comfort of the ride, and it is not easy to feel tired even after a long ride.

Analysis of the way to win the new generation of smart running quality

Safety is always an eternal topic when traveling. The new generation of smart running comes standard with practical configurations such as body stabilization, uphill assist, steep slope descent, reversing radar, and tire pressure monitoring. In addition, the 360-degree panoramic image function can greatly avoid scratches when parking; the leading DRIVE WiSE intelligent safety assistance system in its class not only provides careful safety protection for drivers and passengers, but also protects pedestrians and surrounding areas. The vehicle adds a security guarantee.

Analysis of the way to win the new generation of smart running quality

Comfortable space, “big” has fun

There is no doubt that Chinese consumers have a demand for a large space, and the size of the vehicle space is directly related to the driving experience of each occupant. The new generation of smart running has a vehicle size of 4460×1850×1695mm and a wheelbase of 2640mm, which not only creates a grand appearance, but also brings excellent space performance. Thanks to the extended design of the model, the new generation of smart running has ample interior space, which can be stretched freely when riding, and has more excellent space comfort. 

Analysis of the way to win the new generation of smart running quality

In terms of storage space, the new generation of smart running also performs well. The conventional space in the trunk of the vehicle is very considerable, and the rear seats also support 4/6 down, making the trunk space more flexible and changeable. After the rear row is flattened down, the maximum usable volume of the trunk is 1120L, and there are three super-large independent storage compartments under the trunk cover, which maximizes the storage space in the car and easily meets the needs of daily vehicle contents . 

Relying on superb and advanced car-making technology and outstanding product strength, the new generation of smart running has been able to establish a “high-quality” label recognized by consumers and stand out in the fierce market competition. And its sincere price of 119,900-148,900 yuan makes it possible to have both “quality” and “price”. .