On April 30, 1948, Land Rover Series I made its stunning debut at the Amsterdam Motor Show, and since then opened the glorious history of Land Rover brand development. To commemorate this glorious moment, on the occasion of the 70th anniversary of the brand’s birth in 2018, Land Rover officially designated April 30 as “World Land Rover Day”.
April 30, 1948 Land Rover Series I unveiled at the Amsterdam Motor Show
This year coincides with the 50th anniversary of the birth of the Range Rover family. The Land Rover brand will take advantage of the third “World Land Rover Day” to celebrate the 50th anniversary of the Range Rover brand – “Range Rover Life” Network Live broadcast of British dramas, presenting the 72nd anniversary of the birth of the brand.
“Range Rover Life” Land Rover Range Rover 50th Anniversary Presentation
As a new marketing communication method, online live broadcast is more and more favored and recognized by the market in a special period. On March 20, Land Rover celebrated the 30th anniversary of the Discovery family through a record-breaking 30-hour live broadcast and released it online. The new Land Rover Discovery Sport pushes innovative marketing to a new level. This time, “Special Love for a Special You”, “Sweeping the Small Mountains”, “Rushing to the South Gate of Heaven”, “Self-Driving Galaxy Tour” and “Dancing with the Aurora” have been wonderful for five consecutive days and five shows. The theme live broadcast, through the five dimensions of “Range Rover World”, “Range Rover Feelings”, “Range Rover Way”, “Range Rover Life” and “Range Rover Journey”, perfectly displays the dignity and strength, aesthetics and personality of the Range Rover family, allowing the audience to enjoy Appreciate the exquisite luxury of the Range Rover family and experience the extraordinary strength of calmness.
From April 30th to May 4th, at 19:00 every night, the Land Rover brand will use the “Land Rover China Douyin Official Account” as the main platform, and live broadcast simultaneously on 11 major network platforms, demonstrating the 50-year legendary evolution history of the Range Rover family. Start an epic online life experience journey during the May Day holiday.
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72 years of history, interpreting the legend of luxury all-terrain SUV development
In 1947, Maurice Wilkes first sketched the outline of a multi-purpose vehicle on the beach of Red Wharf Bay in England, which became the source of inspiration for the first model of the Land Rover brand.
Afterwards, after a year of intensive research and development, Land Rover Series I made its debut at the Amsterdam Motor Show in 1948, and this luxury car brand dedicated to manufacturing and conquering all-terrain was officially born. Series I was highly recognized by the market for its extraordinary all-terrain capabilities, and was dubbed the “Guardian”. The powerful performance, attractive design and advanced technology that broke through the tradition are favored by members of the British royal family and celebrities from all over the world. Once again, it brings countless surprises to all-terrain enthusiasts. After 72 years of development, the Land Rover brand has boldly moved forward, constantly explored, comprehensively revolutionized the driving experience of users, and captured the hearts of the world.
Land Rover new generation Defender
Today, the Land Rover brand has three major product families: the Seiko and luxurious Range Rover family, the versatile and practical Discovery family, and the ultimate performance Defender family. The 50-year-old Range Rover family, with its outstanding design, has become a model in the industry in terms of comfort and performance, bringing first-class experience to car owners; the 30-year-old Discovery family combines practical design, dynamic elements and changeable The perfect combination of space has become the all-terrain SUV product that the Land Rover brand pursues. As a legendary model of the Land Rover brand for 72 years, the Defender has always existed as a totem in the history of brand development. This year, the new generation of Land Rover Defender has been recreated and reborn as a legend. The whole series of models are smarter, more practical, more extreme, and safer, setting a new benchmark for intelligent digital extreme all-terrain driving in the 21st century. These three product families not only fully cover all market segments from full-size to medium-sized full-size SUVs, but also fully meet the differentiated car needs of users of different classes and preferences through their respective product features.
New Land Rover Discovery Sport
With 50 years of magnificent development, the Range Rover family has inherited classics, explored and innovated, and has always subverted the world’s perception of luxury all-terrain SUVs with high-level luxury craftsmanship, ingenious design inspiration, excellent off-road capabilities and many forward-looking technologies. Bringing an unprecedented unique driving experience. In the future, the Land Rover brand will continue to be unswervingly committed to providing consumers with products that are easy to grasp, to accompany users to explore new areas, to conquer various dangers, to achieve self-breakthrough, and to practice the brand concept of “Boundless Heart”.