Moonlight makes love,
spilled over the lake;
On the shore of Lake Baikal
A well-known song “On the Bank of Lake Baikal” brought Lake Baikal into people’s eyes. The blue tears on the Siberian plains, the pure, mysterious, and most beautiful blue ice world, Lake Baikal has become the dream of many people, the dream of all travelers and the paradise in the hearts of off-roaders.
On February 23, the cross-country road of Huobaojiu will start again after igniting the Tengger Desert. Together with the Land Rover Alliance Defenders Club, Huobaijiu will go on a journey across Lake Baikal ice and snow. one stop.
In the ice and snow environment of minus 40 degrees, drive the purest off-road – Land Rover Defender, drink a sip of the hot craft wine of “Three Fires”; light a bonfire with the fighting people who are “addicted to alcohol” , drink a sip of hot wine from China in the cold Siberia!
01 Hard-core off-road pursuit of excellence, craft wine challenges the cold
Land Rover Defender, the “mount” of the Queen of England, the star of “Fast and Furious” and “007”, is the pure off-road that all men have been longing for and pursuing. China Land Rover Alliance Guardian Club gathers off-road totems and beliefs, gathers a group of off-road enthusiasts with personality, feelings and taste, who love life and challenge themselves.
Hot, as a boutique and fashionable small wine that emerged last year, it became a representative brand of high-end small wine with high quality and taste as soon as it was launched. Its brand concept of “drinking is not enough” has quickly won the recognition and love of young elites. Because of its brand tonality and many fashionable and exciting high-end sports, cross-country is exactly the sport that is sought after by many elites. Therefore, Hot Xiaojiu entered the cross-country circle and exploded in the Tengger Desert in 2018. In 2019, Huobo will go out again, and will join hands with the China Land Rover Alliance Defenders Club to start a journey of Huobo across the ice and snow of Lake Baikal. The off-road convoy consisting of 20 hardcore Land Rover Defenders will cross the border between China and Russia, challenge the extremely cold world of minus 40 degrees, shuttle in the deep mountains and snowy forests, and jointly complete a feast of ice and snow.
This ice and snow trip is not only the pursuit of off-road pleasure, but also a pure love for life, a journey of awe of nature and a pursuit of returning to a free soul.
02 Hot Xiaojiu went abroad to challenge the “battle nation”
The popular fine brewed wine, as the designated wine for the 4th Land Rover Alliance Guardian Club Ice and Snow Carnival, will accompany the popular off-road team to go to Lake Baikal in Siberia. At that time, the off-road tough guy Land Rover Defender will wear a “hot jersey” and travel through 8,000 kilometers of snow-capped mountains and forests to explore the deep blue Lake Baikal. The 58-degree fire of the three fires ignites the deep cold blue ice with enthusiasm, awakens the lingering feelings in the hearts of every fanatical off-road enthusiast, and completely ignites the fiery spirit in the hearts of all off-road heroes.
The Russian uncle played the accordion melodiously, the girls danced the local classic folk dance, enjoyed the Russian wild barbecue and Baikal Lake unique whitefish, and had a toast around the bonfire… The first ice and snow night of Lake Baikal will be held with The ingenious form makes its debut. On February 23, off-road heroes and off-road enthusiasts from all walks of life gathered in Manzhouli, all the way to Lake Baikal, and shared the biggest highlight of the Ice and Snow Carnival – the hot night of ice and snow, and shared it with the most “alcoholic” fighting nation in the world Hot! At that time, popular fans on all platforms of the whole network will also enjoy and taste the wonderful performances and special delicacies full of exotic styles together. There will also be novel liquor gameplay and popular unique “58-degree challenge” to participate in this cross-cultural event together. Online and offline, the passionate carnival that bursts the blue ice.
03 From the desert, the ocean, to the world of ice and snow, the popularity once again leads the cross-border marketing of small wine
In just a few months last year, popular craft wine suddenly broke into people’s field of vision with its high appearance and outstanding quality. From the Alxa Off-Road Heroes Meeting to the global tour of supermodels in the world of sea cruises, to the joint MAX Club to create a top ski team to compete in ski events, cross-border cross-country circles, fashion circles, and financial circles have become popular, and they have dominated the industry and set off a wave. A wave of enthusiasm swept across the country.
In the face of many follow-ups, the popular craft wine has successfully stood out and become the representative of China’s high-end craft wine by virtue of its outstanding performance in quality, taste, and brand concept.
A small drink is not enough, good wine in small bottles, hot as the only small wine strategic brand of Wuliangye series wine company, with five kinds of grain brewing high-grade wine as the standard, and “fine brewing technology” to define high quality; fashion modern, simple The light and luxurious “slash” bottle appears in front of everyone to define high grade. With unprecedented high quality and high taste, become the leader in the era of small wine 3.0 quality + taste!
In the 12-day extreme cold challenge, the hot craft wine will use three fires to fuel this “pilgrimage” of global off-road enthusiasts. What kind of brand-new performance will this popular craft wine make in the new year’s cross-country “first punch” at the beginning of 2019? What kind of passionate moment will the Chinese tough guy driving the Land Rover Defender and the alcoholic fighting nation burst out?
On February 23, Lake Baikal, the hot crossing Lake Baikal ice and snow tour, starts now!