“Beautiful Asia, glorious Asia. Hand in hand, we are one family.”
At 8:00 pm on May 15th, Beijing time, the eyes of the world focused on Beijing. The grand opening of the Asian Cultural Carnival with the participation of political leaders from many countries has pushed the series of activities of the Conference on Dialogue of Asian Civilizations to another climax. Representatives from 47 countries in Asia attended the carnival, and friends from all over the world took the beautifully decorated BJ40 series floats to the stage, which became a highlight on the stage that night. As an important representative of Chinese automobiles, Beijing Off-Road undertakes this glorious mission and successfully completes the task. It not only contributes to the grand event with practical actions, but also shows the style of Chinese manufacturing to the world with distinctive Chinese elements, which can be called “the boat of civilization”.
Cultural Ambassador Beijing Off-Road vigorously promotes off-road culture
Colorful civilizations are brilliant because of exchanges.
The Conference on Dialogue of Asian Civilizations is held precisely to promote exchanges and communication among different cultures. Off-roading is a kind of culture. For human beings who are free in nature and keen on conquering, off-road vehicles are the most ideal driving partners. With the improvement of people’s living standards, cross-country has become a popular way of life. The BJ40 series models participating in the Asian Cultural Carnival are undoubtedly the symbol of Chinese off-road. Regardless of market share or reputation, the BJ40 series models firmly sit at the top of the “Chinese brand off-road vehicle sales” market segment, and Beijing Off-Road is well-deserved as the leading brand of Chinese off-road vehicles.
Not only assisting the Asian Cultural Carnival, Beijing Off-Road also participates in international events such as the Ring of Towers Rally and the Silk Road Rally, representing China’s off-road and exchanging with global off-road people, and carrying forward the off-road culture.
Inheriting the glory, Beijing’s cross-country is worthy of being a “heavy weapon of a great country”
The transformation of time and space composes an epic accumulation of glory for the brand.
As an off-road vehicle brand with a history of more than 60 years, Beijing Off-road started with the birth of China’s first off-road vehicle BJ212. Since the 1960s, BJ212 military vehicles have been fully installed in the army, undertaking the national defense task of defending the territory, and also carrying all the Chinese people’s cognition of “off-road vehicles”.
In recent years, Beijing Off-Road has appeared at important moments with amazing performances, and together with the increasingly prosperous motherland, it has shown the world the style of Chinese manufacturing. In 2015, at the military parade for the 70th anniversary of the victory of the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War, BJ40 successfully completed the task as a salute tractor; in March 2016, when then US President Barack Obama visited Cuba, more than 38 BJ40s were exported to Cuba Excellent product performance was selected as a service guarantee vehicle; in 2017, BJ80 was awarded the military parade inspection vehicle twice; at the recently opened 2019 China Beijing International Horticultural Exposition, Beijing Off-Road provided operation guarantee vehicle services, with high passability, comprehensive Adaptability to road conditions meets the needs of patrolling and commuting.
The pen of time engraves the glory on the long scroll of history. Over the past 60 years, Beijing Off-Road has witnessed countless sacred moments in the development and growth of the Republic, helped the Asian Cultural Carnival, and become a brand-new military medal of Beijing Off-Road.
Military quality hard core strength casts a solid support
Only by sticking to the quality can we create wonderful appearances again and again.
As we all know, the strict requirements of major events on vehicles can be described as “safety”. The reason why Beijing Off-Road has been able to take on heavy responsibilities and successfully complete tasks is the quality of the Beijing Off-Road brand accumulated over the past 60 years.
In terms of R&D, Beijing Off-Road has formed a professional R&D team with over 1,000 people, built the military vehicle and off-road vehicle R&D institution with the strongest domestic R&D strength, specialization and systemization capabilities, and controlled the “intelligence” of China’s off-road vehicle industry. “High Point. In terms of manufacturing, Beijing Offroad has built a domestic first-class modern production base for military vehicles and off-road vehicles. Production: The most stringent inspection methods are adopted in the manufacturing process to ensure the high quality and quality consistency control of products.
Beijing Off-Road, which possesses family-level advantages, escorted the grand event with military-industrial quality, and once again wrote an excellent footnote for Chinese manufacturing.
With brand accumulation, quality assurance, and product support, Beijing Off-Road has demonstrated to the world the extraordinary strength of high-quality off-road vehicles from China in the process of blooming on important occasions. In the future, Beijing Off-Road, which is “born off-road”, will take “creating an ‘exploration · ultimate’ off-road experience and achieving a unique off-road culture” as its brand concept, and will firmly move forward on the road to building “the first brand of off-road vehicles in China”. .