On May 17, the new BMW F 900 R, a luxury sports street car under BMW Motorrad, and the new BMW F 900 XR, a luxury adventure sports motorcycle, were launched in shock. As the conquerors in the middleweight market segment, the two models, with their subversive appearance design, dynamic performance with both sportiness and comfort, and innovative and forward-looking interconnection technology, bring Chinese consumers exclusive experience of BMW motorcycles. Personalized brand and product experience to meet the diverse needs of customers in an all-round way. The launch of the two new models has further consolidated BMW Motorrad’s leading position in the Chinese luxury motorcycle market with a strong product lineup. The manufacturer’s suggested retail prices of the two new models are: the new BMW F 900 R starts from 105,900 yuan, and the new BMW F 900 XR starts from 119,900 yuan.
BMW F 900 XR
BMW F 900 R
As the most personalized and appealing brand of the BMW Group, BMW Motorrad continues to interpret the future development direction represented by D+ACES with innovative products and luxurious services under the guidance of the “New First Strategy”. Mr. Zhan Fei, Director of BMW Motorrad China, said: “As a customer-centric luxury motorcycle brand, the new BMW F 900 R and BMW F 900 XR are released at this time, which shows that BMW Motorrad is optimistic about the Chinese consumer market after the epidemic. The rapid recovery ability and the potential development ability of China’s middle-weight luxury motorcycle market. The two new models will carry the consistent riding spirit of BMW motorcycles, and give full play to the freedom and passion of “making riding a life” To the fullest.”
Subversive aesthetic design, shaping extraordinary strength
As a sports motorcycle dedicated to pure road riding, the sporty exterior design of the new F 900 R always reveals the atmosphere of a conqueror; the short and narrow tail makes the overall strength of the body full, and the silhouette is very emotionally appealing Curves symbolize the ultimate pursuit of dynamic experience and “speed freedom”. Unlike the F 900 R, which focuses on pure road riding, the new F 900 XR takes into account the control of sportiness and the enjoyment of riding comfort. The classic sports car design has always been a compromise between sportiness and comfort, while the BMW F 900 XR has a sports model-oriented design scheme that incorporates the functional design of a touring model, which is suitable for both urban and rural roads. Sports cruising also provides comfortable riding enjoyment for longer journeys. The difference in the ergonomic design of the sitting position of the two models not only highlights the aesthetic compactness and sporty tension, but also meets the needs of different drivers for riding styles. Whether it is F 900 R or F 900 XR, you can feel the charm of dynamic aesthetics and the pleasure of riding against the wind at the first glance.
Blessed by innovative technology, enjoy surging power
Whether it is a sports rider who loves speed or a rider who values comfort, the moment you twist the accelerator, the thick but crisp sound of the engine has already conveyed their strength to you. The new F 900 R and F 900 XR are equipped with a water-cooled two-cylinder four-stroke engine with a displacement of 895 cc and a peak torque of 89 Nm at 6,750 rpm. The high compression ratio of 13.1:1 not only enables the vehicle to instantly burst out amazing driving force, but also improves fuel economy and lower fuel consumption.
The pursuit of surging power does not mean ignoring safe driving. The new F 900 R and F 900 XR are equipped with anti-lock braking system (ABS) as standard, which ensures that the wheels can still maintain maximum adhesion to the ground in corners, and at the same time Improve the safety of motorcycle emergency braking. The two models are also equipped with an LED lighting system with integrated turn signal lights, and can be equipped with adaptive cornering headlights to effectively improve riding safety at night or in other harsh lighting conditions. At the same time, safety innovation technologies such as engine traction torque control system (MSR) and dynamic traction control system (DTC) are combined with two riding modes: road mode and rain mode, to protect riding safety in an all-round way.
In addition, the new F 900 series is also equipped with the benchmark configuration of mobile Internet in the luxury motorcycle market – BMW Connectivity interconnection system. Equipped with a 6.5-inch TFT color display screen, through the connection with the smart phone through the Bluetooth function, the rider can easily use various functions including music, phone book and making calls, and always maintain the best connection state during driving, enjoying intelligent riding experience.
As the middleweight sports flagship of BMW motorcycles, the new F 900 series will bring Chinese consumers an unprecedented road riding experience. BMW Motorrad will continue to be customer-centric, and communicate deeply with every motorcycle enthusiast, BMW motorcycle fan and consumer with highly emotional services and products, and ultimately make riding a way of life for everyone.
