The fashion capital, along the Huangpu River. On March 19, Dongfeng Yueda Kia ingeniously turned the China Shipbuilding Pavilion at the Shanghai World Expo, which is full of industrial atmosphere, into a special issue of a visible and palpable city magazine. Against the backdrop of the exquisite lifestyle, the new generation of KX5 was launched with surprise and sincerity.
Dongfeng Yueda Kia’s new generation KX5 has two powertrains of 1.6T+7DCT and 2.0L+6AT, and 6 model versions. The market guide prices are: 1.6T luxury version with four-wheel drive is 181,800 yuan, 1.6T luxury version with two-wheel drive 169,800 yuan, 1.6T elite four-wheel drive 176,800 yuan, 1.6T elite two-wheel drive 164,800 yuan, 2.0L comfort two-wheel drive 159,800 yuan, 2.0L fashion two-wheel drive 154,800 yuan. At the same time, all models enjoy a free warranty policy of “five years or 100,000 kilometers for the whole vehicle”.
At the new car launch meeting, Mr. Chen Bingzhen, general manager of Dongfeng Yueda Kia, said: “As the main model of Dongfeng Yueda Kia, the new generation KX5, while inheriting global models, has a deep insight into the rigid needs of the Chinese market and fully respects the car preferences of Chinese consumers. On the basis of Chinese consumers’ diverse lifestyles and consumption needs, advanced technology and convenient configurations will be standardized, and it will be created for people who pursue a refined life in this era. The product positioning of “intelligent enjoyment and exquisiteness” will reflect their continuous development. The desire to explore the world, and the ritual sense of values to live a better life. I hope the new generation of KX5 can accompany them to pursue their dreams and live a refined life!”
Exquisite design, excellent driving control, and leading intelligence create a superior driving experience
The new-generation KX5 is a blockbuster model that Dongfeng Yueda Kia strives to create. Based on the in-depth insight into the development trend of the Chinese SUV market and the needs of Chinese consumers, it integrates the design elements of “Design KIA” to present a combination of rigidity and softness for Chinese consumers. The brand-new exclusive exterior shape combines extreme humanization and innovative design into exquisite details, and cooperates with the high-quality and high-tech interior layout to deduce the exquisite style aesthetics leading the fashion.
In terms of driving control, the new generation KX5 continues the golden power combination of 2.0L+6AT and 1.6T+7DCT, realizing a driving experience with smooth power output and high-level fuel economy. In addition, the 1.6T version will also be equipped with two models of Dongfeng Yueda Kia’s leading intelligent timely four-wheel drive system, which will bring the driving pleasure of any road conditions and better meet the actual needs of current consumers for multi-scenario vehicles. At the same time, the new-generation KX5 is equipped with the DRIVE WiSE “Intelligence and Mind Integration” intelligent driving assistance system that is ahead of other models of the same class, which has raised driving safety to a new level.
In terms of smart interconnection, the new-generation KX5 is equipped with the in-vehicle smart interconnection system 2.0 jointly developed with Baidu, which brings together a number of practical functions including AI intelligent voice control, remote control, real-time mobile phone interconnection, and GPS navigation. In addition, it is also equipped with various convenient functions including wireless charging device, keyless entry, air purifier, tire pressure monitoring, etc., which really meets the needs of consumers.
The new-generation KX5 has a vehicle size of 4550mm*1855mm*1655mm in length, width and height, and a wheelbase of 2670mm, making efficient use of the interior space to create a spacious and comfortable seating space. All become a pleasant and comfortable thing. In addition, the new generation of KX5 has undergone key upgrades in body chassis sealing, mute devices, and body painting processes to effectively block noise such as tire noise, wind noise, and engine vibration, and is committed to achieving cockpit library-level quietness for every user enjoy.
The new-generation KX5, which perfectly integrates elegant and stylish appearance, comfortable driving experience, and leapfrog intelligent configuration, will undoubtedly help Chinese consumers realize a comfortable and safe mobile car life with the product positioning of “intelligence and exquisiteness”.
“The strongest mid-range” leapfrog value, innovation urban SUV evaluation standard
The new generation of KX5 has undergone multiple rounds of consumer research to gain insight into the rigid needs of Chinese consumers. On the premise of stable product strength and high quality, the product focus has been shifted from high-end to the main models in the central region, and most of them are actually used by consumers. The configuration of value is standard on the main models as a benchmark, and it is equipped with a competitive guide price. It is expected that in the medium-sized urban SUV market segment, it will create the “strongest mid-range” that surpasses its peers and leapfrogs the class, so that consumers can obtain products with high quality-price ratio, configuration ratio, and quality-price ratio.
For example, the 1.6T+7DCT elite version of the new-generation KX5 is equipped with HAC uphill assist system, DBC downhill assist system, ISG engine intelligent start-stop system, 10.25-inch smart display screen and shark fin antenna, driver’s seat 8 A series of practical configurations such as electric adjustment and electric lumbar support, adjustable rear seat angle, air purifier that automatically operates according to the air quality of the current position, and high-end leather seats in the whole vehicle, etc., bring a leapfrog experience with a strong configuration ratio A sense of gain, inclusive of consumers, aiming at the market with the attitude of “the strongest mid-range” SUV, innovating consumers’ evaluation standards for SUV models, and setting a new benchmark for automobile consumption value.
“Orange” new gift pack comes with sincerity, Dongfeng Yueda Kia practices the way of sincerity
The new-generation KX5 is a strategic model of Dongfeng Yueda Kia’s SUV product matrix, and undertakes the important mission of the company to respond to and satisfy consumers’ desires. The new generation of KX5 guides the upgrade and development with sincerity, and strives to repay the trust and support of Chinese consumers with sincere works. Dongfeng Yueda Kia specially created a new “orange” gift package covering five major gifts for the new generation of KX5 car buyers, adding more sincerity. Anyone who successfully purchases a new generation of KX5 before May 31 can enjoy wonderful gifts for free.
Among them, the most sincere one is the free 1 million third-party liability insurance and compulsory traffic insurance when buying a car, so that the new generation of KX5 users can travel more securely. At the same time, Dongfeng Yueda Kia has also set up a model replacement and upgrade gift package. The replacement subsidy for this brand is as high as 8,000 yuan, and the replacement subsidy for other brands is 4,000 yuan, or it can enjoy a scrapping subsidy of 3,000 yuan. Dongfeng Yueda Kia’s existing customers upgrade and purchase the new generation KX5, that is, a JD card worth 2,000 yuan (top 500) will be presented, and points worth 500 yuan will be given for referrals (top 1,000). Give back to consumers with real sincerity.
In addition, multiple consumer loan discount policies such as ultra-low down payment or zero interest rate for 2 years will further reduce the threshold for consumers to buy a car, and make the new generation KX5 within reach. At the same time, in order to allow users to use the car comfortably, Dongfeng Yueda Kia has not hesitated to invest. Buying a car will enjoy 10 free basic maintenance and worry-free car services for 5 years, allowing every user to easily start a wonderful car mobile life.
Set sail from a new starting point, showing a sense of ritual of exquisite life
The new generation of KX5, as a sincere work of a new starting point, will not only lead Dongfeng Yueda Kia to recover in an all-round way, but will also keep pace with the times in terms of marketing methods and consumer communication methods, so that more people will discover the product strength of the new generation KX5 and actively choose it. And falling in love with the new generation KX5. Next, Dongfeng Yueda Kia will fully launch the new generation KX5 marketing promotion plan, using avant-garde communication methods such as “digital marketing”, “experiential marketing” and “community marketing” to understand the core demands of target consumer groups in pursuit of a refined life, Combined with their life scene contacts, the value of “live a sense of ritual” is passed on, allowing users to appreciate the unique charm of the new generation KX5 “intelligently enjoying the exquisite SUV”, leading the new generation of consumers to enjoy every moment of exquisite life.
On March 19, the new generation KX5 was officially launched with full sincerity. It represents that Dongfeng Yueda Kia is shedding old labels and creating new value, which will help the corporate brand to recover strongly. In the future, Dongfeng Yueda Kia will use its deep technical reserves and forward-looking vision to continue its excellent product quality, create more localized models that meet the expectations of Chinese consumers, bring more diversified choices, and explain the sincere way with practical actions , Walk with the times, let passion and dreams never stop.
