“Modify, don’t pretend”! On May 18th, the refitting contest sponsored by Beijing Off-Road officially came to an end. Nearly 300 modified “Top Players” from all over the world joined forces in “Beijing” to start a peak duel and launch a battle for the “Modified King’s Throne”. During the nearly one-month competition period, the event not only attracted the active participation of hundreds of modification enthusiasts, but also attracted nearly 200,000 onlookers, which really set off a “modification boom” in the off-road circle.
Closing! “Battle for the Deer” finally “dust settled”
As the most experiential online event in the auto market during this year’s epidemic, the “Modify, Don’t Install, Beijing Off-Road Modification Competition” event became popular once it was launched. Not only did the number of entries increase geometrically, but the servers also It was once overwhelmed, and the fiery degree can be seen. During the event, the PK of the modified players from all walks of life can be called a “fairy fight”, and the number of votes for the works is refreshed in real time. Change of owner.
After 22 days of intense competition, the popularity award and the creative design work award were finally determined after all the popular online votes that followed the competition; the Beijing off-road product research and development team, the professors in the field of automobiles from top universities, and the champion team of the Tournament Rally The technical director, senior off-road media person, hard-core modification opinion leader, and the competition jury composed of nine experts from five major fields also made professional evaluations from the shortlisted TOP50 works. In the end, three professional awards (appearance/performance group The nine seats in the other, all-round group) were also settled in the long-awaited.
In the end, “Xinjiang Erlong” won the “Highest Popularity Award” in one fell swoop with its modified model BJ40L – “Pink 40 Champion” with 55,527 votes; “Dream Chariot and Big Player” won both performance and appearance championships, and became the “Almighty King of Beijing Off-road Modification Competition” in the all-round group; in addition, as the most “bright” among all entries, “National First Tiffany Blue” , and also let the “Gansu Peak Off-Road Automobile Club” successfully win the first prize; and the “Lotto Four-wheel Drive (Jinchen)” which focuses on off-road performance also lived up to expectations and became the “Beijing Off-Road Modification Competition Performance King”. At the same time, the modification player “Eight Nine” has also become the “peak work” of the “creative design work group” of this modification competition by virtue of “My Peak Production.”
For details of the event, see [Beijing Off-Road] Official WeChat
Expand the circle! The off-road old cannon “reached a higher level”
Speaking of “car modification”, in the eyes of many people, it is “tossing around”, but it is indeed “a must” in the hearts of every Beijing off-road car enthusiast. Rather than saying that people are changing cars, it is better to say that off-road vehicles have activated the passion hidden in the hearts of car fans. The “Modify, Don’t Pretend” refitting works competition held by Beijing Off-road this time provides a platform for off-road car refitting players to show themselves and exchange ideas, so that “passion” can be released, and it has promoted the original The niche off-road modification culture has moved from “behind the scenes” to “front of the stage”, from “circle” to “circle”.
It is not the first time for Beijing Off-road, which has the reputation of “off-road family”, to promote and lead the development of a culture. More than 60 years ago, Beijing Off-Road was born with the mission of creating the history of Chinese automobiles. From the birth of China’s first off-road vehicle BJ212 to today’s “2468” and “3579” product lines, Beijing Off-Road has opened, Always take the lead in cultivating, promoting and leading the development of Chinese off-road culture. After the brutal market test, Beijing Off-Road, which continues to take “building the first brand of off-road vehicles in China” as its brand vision, has always been among the best in terms of market share and word-of-mouth, and has become the first choice in the minds of countless off-road players. As the “core” of off-road culture, Beijing Off-Road has already laid out the modification culture in advance. As a “magnifying glass” and a “speaker”, it continues to publicize the concept of modification, pass on the modification culture, and lead the market development.
In the summer of 2017, “Wolf Warrior II” ignited the Chinese film circle and took the top spot in China’s box office in one fell swoop. In the film, the hero Leng Feng drives his car through the slums to race with terrorists and fight bravely with the enemy. He can even roll 720° intact and continue to fight, allowing everyone to see the power of this modified BJ40 ! In the same year, Alashan Heroes Meeting, Beijing Off-Road officially released the official refit brand – “BJ (Beiji)”, and launched a variety of refit kits based on the BJ40 series models, giving full play to the professional advantages of the original factory and perfectly matching the original car. On the day of the brand release, Beijing Off-Road also held a “No Modification, No Off-Road” BJ modification brand theme event, creating a “modification feast” for off-road enthusiasts, showing the style of “the first brother in off-road”.
For Beijing Off-Road, it is the responsibility of the “off-road family” to do a good job in “off-road”; and to do a good job in “refitting” is a step closer to leading the responsibility, so that off-road vehicles can exude greater charm and at the same time make the Off-road vehicle players can better enjoy the fun of modification.
call! The official revamped product is about to come out
In recent years, as the domestic off-road culture continues to heat up, personalized consumption has increasingly become the mainstream, and topics about “modification” have sprung up like mushrooms after rain. In contrast, the car modification market in Europe, America and Japan is in full swing, and the Chinese car market urgently needs a force to lead the off-road aftermarket to make its own unique “voice”.
The tuning culture is a source of inspiration for the development of the automotive industry. From the launch of the official modification brand to this modification competition, we can see the responsibility and exemplary role of a brand in Beijing Off-Road. As the leading brand of off-road in China, Beijing Off-Road is also responsible for playing a leading role in popularizing modification culture, so that the industry can further develop in the direction of legalization and standardization.
In the future, what kind of layout will Beijing Off-Road have in the refitting market, whether it will be the first to launch an official remodeled model, which will bring more surprises to the off-road circle and at the same time ignite the Chinese auto market again, let us wait and see!
