For the Land Rover brand, there are not a few topics discussing its quality. However, in this series of discussions on quality, most of the arguments are untenable-because of the lack of rigorous logical analysis.
At the Shanghai International Auto Show in April this year, the new generation of Land Rover Range Rover Evoque completed its debut. As the most legendary model of Land Rover in recent years, the new generation of Land Rover Range Rover Evoque has attracted the attention of the industry since its debut.
Therefore, when these two related viewpoints come together, such sparks collide—why don’t we use the interpretation of the new generation of Land Rover Range Rover Evoque to carefully analyze the discussion on quality issues? ?
In my opinion, the problem of car quality should be described from two dimensions of analysis. The first is the effect of the hardware quality of the vehicle itself on the quality of the vehicle, and the second is the impact of the durability of the vehicle on the quality of the vehicle during long-term use.
The hardware quality of the vehicle itself
The legend of Land Rover began in 1948 after the end of World War II. Under the urgent need of post-war reconstruction in Europe, Rover at that time officially launched Land Rover on the basis of multi-purpose off-road vehicles and by optimizing its performance shortcomings. The pioneering work Series I.
Under the consideration of more comprehensive product appeals, Land Rover Series I quickly won the recognition of the market, and withstood the test of the harsh environment of the world in the colonies of the empire on which the sun never sets. To a large extent, the Land Rover Series models constitute our initial impression of the African savannah in the second half of the last century.
Land Rover’s growth into a successful brand is inseparable from the durability brought about by more than 70 years of excellent hardware configuration.
In recent years, Land Rover’s new PTA platform has begun to appear in the newspapers. As a new transverse engine platform under Jaguar Land Rover, the design of the PTA platform draws heavily from the lightweight design experience accumulated on the PLA platform. Under the demands of light weight and high strength, the development of the platform was completed through the configuration of steel-aluminum mixed structure.
Compared with the previous generation model, the steel-aluminum mixed structure PTA platform has further optimized the body structure design, while reducing the curb weight of the new-generation Range Rover Evoque, it has also comprehensively strengthened the body rigidity of the new Evoque .
In addition to platform updates, Land Rover has considered the passability of extreme driving conditions from the beginning of the vehicle design language. Still taking the new-generation Range Rover Evoque as an example, its approach angle is 25 degrees and its departure angle is 30.6 degrees, adhering to the all-terrain golden geometric design; with the castle-style body, the driver can obtain an accurate judgment on the obstacle passability at the first time , the future is under control, and enjoy a new environment every time. Of course, the thorough consideration of the design is also meticulous in the polishing of details. For example: the clamshell engine cover ensures the leading 600mm wading depth of Land Rover in its class; the use of the commander seat provides the driver with a good Forward looking external view. The enhanced off-road performance also makes the new-generation Range Rover Evoque completely different from traditional urban SUVs.
When an off-road vehicle appeal that is completely different from an urban SUV is reflected in the new generation of Land Rover Range Rover Evoque, in fact, our evaluation of the durability of the new generation of Land Rover Range Rover Evoque has risen to a higher dimension. As a result, the durability and quality of the vehicle during long-term use become prominent.
Durability in long-term vehicle use
When it comes to Land Rover, we have to mention its proud off-road performance. Driving out of the city to brave all kinds of extreme road conditions is based on the durability of the vehicle. First, let’s take a look at the all-terrain response adaptation system that is closely related to Land Rover’s long-term durability. As a highly intelligent and highly integrated off-road system, correct use is very critical.
Terrain Response Adaptive System is an innovative technology patented by Land Rover, which was first used in Land Rover Discovery 3 in 2004. Most of the current Land Rover series of off-road vehicles have applied this technology. In recent years, this system has been upgraded to the second-generation intelligent all-terrain feedback adaptive system. The introduction of the all-terrain feedback adaptation system greatly simplifies the complicated operations of the driver under off-road conditions. By automatically matching the engine, gearbox, central differential and suspension system, the dangerous situation caused by the driver’s misoperation is avoided to the greatest extent. And this kind of off-road performance improvement achieved by simplifying the driver’s operation has gradually become a consensus in the high-end off-road vehicle industry in the following ten years.
Of course, the simplification of the Terrain Response all-terrain response adaptation system for off-road operations still requires the driver to have a basic judgment on the driving conditions of the vehicle and choose a reasonable mode to cross safely and efficiently. However, because this system has greatly lowered the threshold for off-roading, Land Rover owners have to face such a problem – when using the leading advanced system of the same level, if they do not master the correct way to use it, it may make the vehicle “Injuried”.
Land Rover’s all-terrain response adaptive system provides 6 driving modes: normal, sport, grass/gravel/snow, mud/ruts, sand, big rocks/cobblestones and slow driving. According to the control logic of the all-terrain feedback adaptation system, different gearbox gears, engine output, and torque distribution between the front and rear axles will be matched under different ground adhesion conditions. Then, if the selected mode does not match the environment the vehicle is in at the moment, it may cause problems with the vehicle.
For example, the mud-rutting mode emphasizes the high torque output of the vehicle. In extreme cases, it even needs to lock the torque distribution between the front and rear axles, and realize the locking of the left and right wheels through the electronic system. However, if this mode is wrongly applied to the highway, it will inevitably lead to problems such as an increase in the oil temperature of the gearbox. In the same way, if you run on a muddy rutted road in the economic mode, it will inevitably cause the vehicle to be unable to get out of trouble and cause the vehicle to get stuck.
In order to help consumers easily get started with Land Rover’s all-terrain technology and reduce the possibility of quality problems caused by improper use, Land Rover has added an automatic mode to the second-generation intelligent all-terrain feedback adaptive system. In the automatic mode, the new generation of Land Rover Range Rover Evoque can automatically match the required mode in a certain dimension. However, under extreme conditions, the driver still needs to make a reasonable choice.
Through the application of the second-generation intelligent all-terrain feedback adaptation system, the new generation of Land Rover Range Rover Evoque also has a wider scene adaptability. The emergence of the second-generation intelligent all-terrain feedback adaptation system is due to the advancement of Land Rover’s detection technology.
In addition to the second-generation intelligent all-terrain feedback adaptive system mentioned above, Land Rover’s electronic system is also the first to define the brand appeal of wearing a suit to go off-road in the market by virtue of its complexity and advanced nature. In this way of addition, no car company can reach the level of Land Rover today. A full range of intelligent electronic technology provides Land Rover users with a unique experience.
As the electronic system architecture becomes more and more complex, Land Rover also puts forward higher requirements for the skill of using electronic systems compared to other vehicles. In the later maintenance, the characteristics of the electronic system also make it impossible to treat it roughly like the traditional mechanical structure. This is the result of the progress of the times.
With the iteration of Land Rover technology and the upgrade of Land Rover’s electronic system, while improving the functions, it has also further strengthened its durability for long-term use. The intelligent off-road operation brought about by the second-generation intelligent all-terrain feedback adaptive system mentioned above is a typical example.
For electronic systems, an important prerequisite for avoiding bugs is the high integration of the system, which is completely opposite to the idea of improving durability by simplifying the structure of traditional mechanical systems. With the improved durability brought about by the highly integrated electronic system, the new generation of Land Rover Range Rover Evoque also has the premise to further optimize the intelligent equipment. At the same time, the new generation of Land Rover Range Rover Evoque is also newly equipped with the “transparent hood” technology. Through the functions of the blind spot camera and the large screen of the center console, a virtual transparent image of the front of the car is projected, and the driver can pass through this in the car. The virtual image can directly see the real-time picture of the wheels and the ground, which solves the pain point of the blind spot in the front of the car when off-road. Realized the comprehensive monitoring of vehicle condition.
With the advent of the intelligent era, the upgrading of electronic systems is an inevitable future for automotive products. With the progress of the times, Land Rover’s continuous updating and iteration of the electronic system has also made its functions more perfect and its quality more reliable. As mentioned earlier, Land Rover actually gave us an addition to go off-road in a suit.