On June 22, 2019, the all-new BMW 3 Series was launched nationwide at the Wuqing V1 Auto World International Circuit, the largest in North China. This is the seventh-generation BMW 3 Series in the world. With the perfect fusion of new aesthetics and engineering design, pioneering intelligent technology and luxurious quality, it has become the fashion label of the current era. As the fourth-generation domestically-produced BMW 3 Series of BMW Brilliance Automotive Co., Ltd., the new-generation product continues to provide two options of standard wheelbase and long wheelbase, and lists as many as 18 high-value configurations as standard configurations of listed models, which confirms the Understand and respect the needs of Chinese customers. Six new BMW 325i models and BMW 325Li will be launched first, with suggested retail prices ranging from RMB 313,900 to RMB 363,900, and more models such as BMW 320i/320Li/330i/330Li will be added to the lineup next year to meet the growing individuality of Chinese customers needs.
For decades, the BMW 3 Series has traveled through time, achieved classics, carried countless youthful dreams, and formed a strong “Bimmer” fan circle. The BMW 3 Series has attracted nearly one million Chinese car owners since its domestic production, and the new customers in 2018 are getting younger and younger, with an average age of only 34 years old. On the day of the event, under the witness of thousands of Bimmers, the “2019 BMW 3 Action” was officially launched. This innovative brand experience platform was established in 2008, and now it will bring a new generation of models and more contemporary exciting experiences. Inspire youthful vigor and passion. The event will last for 5 months and will cover more than 200 cities across the country.
The return of the king of sports, the strongest generation of 3 series
Each generation of the BMW 3 Series has been renowned worldwide for its power, agility and driving pleasure, and the seventh-generation product has made great strides forward. Adhering to the classic sports ratio of short front overhang and long wheelbase, the front and rear track widths of the new car are 52 mm and 27 mm wider than the previous generation, and the center of gravity is lowered by 10 mm, making the new car’s silhouette extremely dynamic. The combination of the powerful kidney-shaped intelligent resistance-reducing air intake grille and the brand-new angel-eye extended LED headlights are all standard configurations, making the head full of impact. The sharp waistline, novel Huo’s corner, plus the standard L-shaped LED suspension blackened taillights, bilateral free-form exhaust tailpipes and 18-inch large wheels make the new car look sharper from every angle.
The inner strength is more prominent. The whole series is equipped with the new BMW 2.0T four-cylinder turbocharged engine as standard. Comprehensive innovation and optimization bring higher efficiency, the maximum torque is increased by 10%, and it can meet the latest national emission standards. The 325 level has a maximum output power of 135 kilowatts, a peak torque of 300 Nm, and a minimum comprehensive fuel consumption of only 6.0 liters per 100 kilometers. The new car uses a large amount of hot-formed high-strength steel and more aluminum alloy materials than the previous generation. The overall rigidity is increased by 25%, and the key parts are increased by 50%. The new car continues to maintain the ideal 50:50 front and rear axle weight ratio. The chassis tuning of the new car is as good as ever. In addition to the global test, it has also conducted rigorous tests on all road conditions and various extreme environments in China, making the new car more in line with China’s road conditions and driving preferences, and improving high-speed and cornering performance. It also makes driving at low speeds more comfortable.
Pioneer of modern luxury, fashion label of the new era
The all-new BMW 3 Series follows the principle of design serving function, with a stylish and concise design style, highlighting the essence, emphasizing precise details, and expressing high-tech connotations. The interior adopts a simple “functional island” partition design. The unique 12.3-inch programmable full LCD digital instrument panel is matched with a 10.25-inch touchable central display, full of high-tech atmosphere. The new car also brings comfortable seats specially developed for China. The long-wheelbase model also comes standard with a bright large-size panoramic sunroof, and for the first time introduces intelligent sensor ambient lights, and a dynamic shape design like angel wings at night. Welcome light carpet . In addition, the quietness of the new car has also been greatly improved, everything shows that this is a modern luxury car. The wheelbases of the two new BMW 3 Series models are 2,851 mm and 2,961 mm respectively, leading the class in luxury space. There are as many as 6 body colors, including two new colors with complex craftsmanship and eye-catching eye-catching: Portimao blue and Yaome gold. Luxury design package (the first version of the new BMW 325Li), M sports suit and M sports night are also available. suits, allowing young Chinese customers to show their sporty style and personality.
High intelligence makes the new BMW 3 Series dance with the new era. The latest generation of BMW iDrive 7.0 operating system improves the five-dimensional human-computer interaction experience and supports remote software upgrades. For the first time, the innovative “BMW Intelligent Personal Assistant” can realize many vehicle control and travel assistance functions through voice. The system can learn by itself and is compatible with third-party applications, seamlessly meeting customer needs in the mobile Internet era. The new car also provides a lot of black technology, such as: “Free your hands, follow the car at low speed” function reaches the level of L2 automatic driving assistance; the whole series is equipped with a parking assistance system with a rear-view camera as standard, which can realize innovations such as automatic tracking 50 meters and reversing Parking assistance functions; there are also BMW digital keys, remote engine start and wireless Apple CarPlay; the new car provides a total of 12 unique or leapfrog configurations at the same level.
The all-new BMW 3 Series is produced by BMW Brilliance’s world-class Tiexi factory. The new generation of sports king built with “Industry 4.0” technology is redefining the luxury sports car and entering a new era.