Today, the new BMW 7 Series was launched in Chengdu, with a total of six upgraded models, priced from RMB 828,000 to RMB 2,428,000. The launch of the new BMW 7 Series is the latest achievement of the BMW Group’s continuous promotion of the new “First Strategy” and its continuous deepening of the development of the four innovation areas of ACES (electricity, automation, interconnection, sharing/service) in future mobility. In 2019, the BMW Group will continue to fulfill its long-term commitment to the Chinese market, expand the launch of new products in the Chinese market, actively promote the “Year of Large Luxury Cars” product offensive, and successively launch seven new models in this market segment. As the mainstay of BMW’s lineup of large luxury cars, the new BMW 7 Series is presented with a new design language and forward-looking innovative technology, showing the confident style of the flagship model of the BMW brand, and will help the BMW Group achieve sustainable growth in the Chinese market. The new BMW 7 Series integrates brand leadership, innovation, luxury and technology, opening up a new realm of luxury that has never been seen before.
Mr. Goller, President and CEO of BMW Group Greater China, delivered a speech
Dr. Liu Zhi, President of BMW (China) Automobile Trading Co., Ltd. delivered a speech
Gao Le, President and CEO of BMW Group Greater China, said: “China is the largest market of BMW Group in the world, and it is also the market with the fastest change. Our customers are constantly trying to change and seek innovation. For BMW, this means that we The products and services provided must accurately grasp the needs of customers, and continue to promote the localization of talents to enhance competitiveness. The new BMW 7 Series perfectly echoes the expectations of Chinese customers and strongly resonates with the leaders of the era. In an industry full of In an era of change, BMW adheres to customer-centricity, promotes continuous innovation in the field of future mobility represented by ACES, accelerates transformation and leads future mobility. In the first four months of 2019, the BMW Group delivered more than 227,000 BMW and MINI vehicles in the Chinese market Automobiles, with a year-on-year growth of more than 12%. In the future, we are confident to continue to achieve high-quality growth, and continue to promote the implementation of the ‘2+4’ strategic deployment in the Chinese market, and continue to write a success story.”
Adhering to BMW’s more than 100 years of car-making essence and 42 years of successful accumulation of previous 7 Series, the new BMW 7 Series demonstrates BMW’s profound interpretation of modern luxury. Chinese customers of the BMW 7 Series advocate independent thinking and confident expression. As the innovative flagship of the BMW brand, the new BMW 7 Series forms a shared value with these visionary leaders. BMW always regards China as its most important market, and pays close attention to the understanding and feelings of Chinese customers on products. In 2018, nearly half of the sales of BMW 7 Series came from China. Therefore, the new BMW 7 Series also takes Chinese users into consideration during the development and design process. Regardless of the new design language, luxurious interior atmosphere, or innovative technology, the preferences of Chinese users are fully considered, and the new BMW 7 Series is endowed with more Chinese-style luxury features.
New design language, showing the unique style of the flagship
The new BMW 7 Series fully demonstrates the unique style of the BMW brand flagship with a brand-new design language. The exterior design is magnificent, elegant and full of power, and the exquisite detail design highlights the modern aesthetic style. The most striking thing is the obviously enlarged kidney-shaped grille at the front of the car body. The height of the front is increased by 50 mm, and the area of the grille is increased by 40%, creating a shocking and majestic visual impact. The newly designed intelligent laser headlights form a sharp visual contrast with the enlarged BMW kidney-shaped grille, and the blue elements inside are full of technology, presenting a unique visual effect.
On the side of the body, the elegant and majestic body proportions and the strong and full body lines together outline the unique personality of the new BMW 7 Series. The innovative vertical design of the side “shark gills” further optimizes aerodynamics. The rear design fully expresses modern luxury. The new through-type 3D three-dimensional suspension LED taillights exclusive to the new BMW 7 Series outline a delicate and dynamic tail shape, solemn and elegant, and natural. The rear bumper has been redesigned for a more refined and elegant look.
In addition, all models of the new BMW 7 Series are equipped with luxury suits and M sports suits for customers to choose from. The luxury package model is more noble and elegant, while the M sports package model highlights the dynamic design and provides a rich visual experience.
Forward-looking innovative technology, redefining the connotation of luxury
The BMW Smart Connected Cockpit equipped with the new BMW 7 Series integrates a 12.3-inch LCD instrument panel and a 10.25-inch touch screen display, enabling users to achieve more intuitive and convenient operations through extended functions. The newly equipped seventh-generation BMW iDrive intelligent human-computer interaction system adopts the most advanced all-digital design, showing BMW’s brand-new display and control concept, paying more attention to the driver’s personal needs, and realizing the user interface according to the driver’s personal needs. Customization is required. The seventh-generation BMW iDrive intelligent human-computer interaction system allows users to freely choose the iDrive knob, multi-function buttons on the steering wheel, touch screen, voice or gesture control in the five-dimensional interactive interface, realizing diversification and personalization between the driver and the vehicle interaction mode. In addition, the new BMW 7 Series is equipped with a remote software upgrade function, and has the ability to remotely upgrade the entire vehicle, which can quickly fix bugs and perform security upgrades, and update the navigation system, human-computer interaction system, intelligent personal assistant, and power or brake software online at any time. Keep your vehicle up to date at all times. Users can also purchase online media and other applications on demand from the “BMW User Store” to continuously obtain the latest services.
In addition, the new BMW 7 Series is equipped with BMW Intelligent Personal Assistant, which is another innovative breakthrough of the BMW Group in the field of digital interconnection. The BMW Intelligent Personal Assistant is like a BMW expert who “knows cars” and can explain vehicle functions and provide vehicle information. At the same time, it is also a personal assistant that “understands you”, which can understand and learn the driver’s preferences. The BMW Intelligent Personal Assistant can be activated by customizing the wake-up word, and it can also automatically adjust the lighting system, audio system and air-conditioning system according to voice commands to achieve natural interaction. The BMW Intelligent Personal Assistant can also set up cockpit care programs, covering refreshing and soothing modes, to provide drivers with a relaxed and pleasant driving experience. More importantly, it will be compatible with third-party services such as other digital voice assistants, so as to seamlessly connect with digital life.
The new BMW 7 Series also has an industry-leading professional driver assistance system, which vividly demonstrates BMW’s innovative achievements in the field of autonomous driving. For example, the new BMW 7 Series Enhanced Driving Assistance System is equipped with the unique hands-free low-speed follow-up function of its class. When conditions permit, the driver can drive at speeds lower than 60 km/h on high-speed and express roads with clear lane lines. Take your hands off the steering wheel and allow the vehicle to follow the vehicle in front automatically. When the user uses the hands-free low-speed car following function, the driver monitoring camera located on the dashboard behind the steering wheel will monitor the driver’s eyes at all times, pay attention to the driver’s state, and ensure driving safety.
BMW’s first and unique automatic parking assist system in its class, which automatically reverses along the record track, also represents the leading position of the BMW Group in autonomous driving technology. In a narrow space or when the driver cannot clearly observe the situation behind, the system can store the vehicle trajectory when the vehicle speed is lower than 35 km/h, and let the vehicle reverse along the original trajectory through the stored last forward operation 50 meters.
Customer-centric, extremely comfortable luxury driving experience
The power system of the new BMW 7 Series has ushered in a series of innovative upgrades. The new BMW 750Li xDrive is equipped with a 4.4-liter V8 engine, which has been greatly improved from the crankcase to the engine management system. The maximum power is 390 kilowatts, which is 60 more than the previous engine. kW, peak torque has also increased by 100 Nm to 750 Nm. In addition, the engine output of the new BMW 730Li and new BMW 740Li models has also been further increased. As a result, the dynamic performance and driving comfort of the new BMW 7 Series have been raised to a higher level. In addition, the innovative magic carpet intelligent air suspension system combined with the integral active steering system has achieved the perfect balance between driving comfort and dynamic performance of the new BMW 7 Series.
The new BMW 7 Series adopts a unique top-level interior, and the luxurious atmosphere is upgraded. The New BMW 7 Series features premium Nappa leather interior with extended stitching and is available in a variety of colours. In addition, BMW 740Li xDrive, BMW 750Li xDrive and BMW M760Li xDrive are also equipped with custom-made fine-line Merino full leather interior as standard, and the front and rear center armrests, leather seats, and door panels are all decorated with diamond patterns The large-area expanded stitching creates a more luxurious interior atmosphere. The unique first-class rear seats of the new BMW 7 Series, in addition to four-zone automatic air conditioning, electrically adjustable comfort seats and rear seat massage functions, also provide BMW intelligent rear touch function The rear seat entertainment system fully enhances the sense of luxury and comfort, providing a multi-directional sensory experience.
BMW also applies personalized customization to the new BMW 7 Series products, providing rich customization solutions to express individuality to the extreme. The new car offers 12 kinds of exterior personalized custom painting including 5 new colors, personalized custom wheels, 6 kinds of personalized interior, 3 kinds of personalized wood decoration and 3 kinds of interior canopy. BMW is the first luxury car brand to provide fully customized services in China. Customers can fully customize the vehicle according to their preferences, making it truly unique. For example, custom body colors, exclusive embroidery or badges, and personalized Chinese and English texts. Every fully customized BMW 7 Series will become a moving artwork that incorporates the owner’s unique personality and unique taste.
In addition to innovative technologies and new designs, the existing industry-leading technologies of the new BMW 7 Series, such as the industry’s unique Carbon Core high-strength carbon fiber core, starry sky panoramic sunroof, welcome light carpet, and gesture control will also continue to be applied to the new BMW 7 Series. In addition, intelligent laser headlights, the seventh-generation BMW iDrive intelligent human-computer interaction system, BMW intelligent personal assistant, hands-free low-speed car following function, lane change assist system, automatic reversing function along the recorded track within 50 meters, V8 turbocharged engine , the overall active steering system, B&W diamond surround sound system, Merino full leather interior with personalized customized fine lines, and BMW fully customized a total of 15 industry-unique or best-in-class functions, fully showing the flagship style of the BMW brand and providing users with Provide an unparalleled driving experience.
With 42 years of successful accumulation, the BMW 7 Series has always led the industry forward
The first generation of BMW 7 Series was born in 1977. After six generations of evolution, each generation of BMW 7 Series has become an innovation leader in its era, constantly driving the company’s business success. Over the course of 42 years, the cumulative global sales of the BMW 7 Series have exceeded 1.8 million. The success of the BMW 7 Series is not only in sales volume, each generation of BMW 7 Series represents the highest standard of automobile manufacturing technology, adopting many epoch-making technologies pioneered by the industry, such as on-board computer, navigation color display, and the revolutionary multimedia operating system BMW iDrive leads the automotive industry forward. Today, the new BMW 7 Series once again leads success with innovation, paying tribute to the glorious history and era of change.
The innovative strength and enterprising spirit of the BMW Group represented by the BMW 7 Series has not only created countless brilliant achievements in history, but will also help the Group achieve sustainable development and success in the future. The BMW Group has always been firmly committed to investing in the future and leading the future. In 2019, it will continue to promote its product offensive in the field of large luxury cars. In the future, under the guidance of a clear China strategy, with attractive products, strong brand strength, richer digital experience and localized innovation, the BMW Group will further consolidate its dominant position in the Chinese market and achieve sustainable core business increase.
Manufacturer’s suggested retail price of the new BMW 7 Series: