On June 10, Beijing® off-road town located in Kuye Valley, Changping District, Beijing officially opened for operation. Guan Yu, deputy director of the Beijing Municipal Bureau of Culture and Tourism, Wang Qing, first-level researcher of the Industry Division of the Beijing Municipal Bureau of Culture and Tourism, Yu Jun, deputy director of the Industry Division of the Beijing Municipal Bureau of Culture and Tourism, Liu Changyong, executive deputy director of the People’s Congress of Changping District, Changping District Yuan Limin, secretary of the party group and director of the Tourism Bureau, Sang Xianjun, secretary of Liucun Town, Shen Jinjun, chairman of the China Automobile Dealers Association, Shi Jianhua, deputy secretary-general of the China Association of Automobile Manufacturers, Zhu Kongyuan, secretary-general of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, and tourism from the China Tourism Vehicle and Boat Association Zhen Yonghong, Secretary-General of the Travel Rescue and Club Branch, Zhang Xin, Secretary-General of the Travel Rescue and Club Branch of the China Tourism Vehicle and Shipping Association, Ma Tongli, Executive Vice President of the Beijing Automobile Industry Association, Wang Yuejin, Chairman of the Central Media Development Corporation, Beijing Radio and Television Station Traffic Tang Qiong, director of the radio station, Li Anding, president of the online car market, Wu Yingqiu, chairman and CEO of Huanqiu Automobile Group, editor-in-chief of Auto Business Daily, Xu Heyi, secretary of the party committee and chairman of BAIC Group, Zhang Hui, member of the Standing Committee of the party committee and chairman of the labor union, Zhang Jian, deputy general manager , as well as leaders of secondary units of BAIC, shareholders of Beijing® Off-Road Town, partners, media, and off-road enthusiasts, more than 200 people attended the opening ceremony.
Speech by Xu Heyi, Party Secretary and Chairman of BAIC Group
Xu Heyi, Secretary of the Party Committee and Chairman of BAIC Group, said that Beijing® Off-Road Town focuses on building the “Beijing” brand and is positioned as a “flagship center”. It is a cultural park with distinctive culture, health, ecology, challenges, fashion, and parent-child off-road themes. It can create an integrated off-road life experience for customers. The official opening of Beijing® Off-Road Town marks the birth of a new off-road landmark and will surely become a new business card for the integration of industry and city in the capital!
The new business card of the capital city with the integration of industry and city
As the automobile market enters the era of stock, consumers are no longer satisfied with simple daily travel. Going to the suburbs on weekends to enjoy off-road passion, embracing nature in the most hard-core and wildest way, enjoying the fun of off-roading, and at the same time taking into account leisure, entertainment, fitness, parent-child and other comprehensive cultural and entertainment experiences. The pleasure and spiritual yearning of the reader.
Beijing® off-road town is strategically located in “Kuye Valley”, that is, in the Baiyanggou Natural Scenic Area in the northwest of Liucun Town, Changping District, on the outskirts of Beijing. The road in front of the door “Beihe Road” is a county-level tourist road with rich tourist resources around it. It is only 9.6 kilometers away from Changping Nankou Town to the east and only 1 hour’s drive from the center of Beijing. It is an excellent place for speed, passion and entertainment on weekends .
Beijing® off-road town professional track
Beijing® Off-Road Town is based on the “Beijing” off-road brand of BAIC Group and the experience of SUV products. There are three types of professional off-road tracks, primary, intermediate and professional, involving more than 30 types of terrain, bringing customers professional off-road driving experience with different difficulties, and also launching new cars, driving training, car and Refitted parts display and sales, self-driving and other activities.
The reception area includes a reception center, a business club, light luxury hotel rooms and a large conference room, which can undertake catering and accommodation, business meetings, training and team building and other activities. The light industry-themed guest rooms, parking lot, restaurant, car-themed bar and other supporting facilities are all available .
Exterior of Beijing® Off-Road Town
In the future, professional projects such as off-road vehicle/motorcycle/UTV/ATV events, racer training, and certification examinations will be gradually expanded; mountain-top stargazing camps, RV camps, motorcycle tours, cycling, live-action CS, fishing, etc. will also be added. Youth cross-country training, parent-child experience, hiking adventure and other outdoor leisure and entertainment projects. A Beijing® off-road town covers a wide range, and it will surely become a holy place for off-road experience and leisure, and it will also become a beautiful new business card for the integration of industry and city in the capital!
Beijing® off-road town logo LOGO
The brand logo of Beijing® off-road town is officially launched
With the opening of Beijing® off-road town, the company’s brand identity is also officially launched. The main vision of the brand logo of Beijing® Off-Road Town is presented in the form of engravings. The main vision is the “Beijing” BJ40 that traverses the mountains and fields, with sharp lines and bright colors, highlighting the functional attributes of Beijing® Off-Road Town.
The font of “Off-Road Town” is consistent with the font of the “Beijing” brand logo, which strengthens the brand imprint of Beijing Off-Road. At the same time, the brand logo uses a pattern-style design combination, which makes the name emblem of the logo have a strong sense of ceremony, and the development of related extended products will also be carried out simultaneously.
Four-party joint venture drives diversified consumption around
Beijing® Off-Road Town is a joint venture established by BAIC Penglong, BAIC Off-Road Vehicles, Kuyegu and Jiade Runying. BAIC Penglong, one of the joint venture partners, is the development sector of BAIC Group’s automobile service and trade business, ranking 11th among China’s top 100 automobile dealer groups. BAIC off-road vehicle is an important part of BAIC Group’s military vehicle and off-road vehicle business, inheriting the excellent lineage of BAIC Group’s “off-road family”. Kuyegu Company is committed to comprehensively improving the content of tourism culture, and has relatively mature experience in cultivating and operating cultural tourism brands with automobile characteristics. Jiade Runying Company has been committed to the field of motor sports for many years, and has professional experience and teams in organizing events, team operations, brand promotion, advertising, racing research and development, driver brokerage, training and education, and film and television production.
Beijing® off-road town officially opened
Talking about the model and future development of the Beijing® Off-Road Town project, Liu Yi, Secretary of the Party Committee and Chairman of BAIC Penglong, said: Combined with the current scenic spot, the passenger flow of Cool Wild Valley and the preliminary estimate of the business volume, the Beijing® Off-Road Town will be held Various large, medium and small events, product launch activities, driving training, team building activities, etc., will attract more than 50,000 tourists every year, driving the surrounding diversified consumption is expected to exceed 100 million yuan.
The advantages of differentiated development help the brilliance of the characteristic genes of the “off-road family”
The opening and operation of Beijing® Off-Road Town is of great significance to BAIC Group. With the rapid development of various business fields of BAIC Group, the extension of “high, new and special” has also been continuously enriched and expanded; characteristic growth poles. Beijing® off-road town brings experiential and scene-based experiences to customers, realizes differentiated marketing, helps the “Beijing” brand grow into the vision of “the first brand of off-road vehicles in China”, and achieves a unique off-road culture. At the same time, Beijing® Off-Road Town has also enriched BAIC Penglong’s “car and people” service ecosystem, opening up channels for authorized car distribution, custom modification, car import and export, etc., which can bring sustainable incremental benefits.
The 2020 Beijing BJ40 City Hunter Edition of the “off-road family” gene
The official operation of Beijing® Off-Road Town has “time, place, and harmony”. It is believed that Beijing® Off-Road Town will develop rapidly, achieve a model project of cooperation and innovation, create new off-road landmarks one after another, and grow into the capital The new business card will contribute to the integration of industry and city in the capital region.
