(Beijing) Recently, BMW (China) Automobile Trading Co., Ltd. announced the appointment of new personnel. From July 1, 2019, Mr. Zhu Tong will serve as the vice president of the dealer relationship development department, who will be fully responsible for the relationship between BMW and dealer partners. Cooperation and communication. Under the guidance of the new “First Strategy”, BMW is giving full play to its advantages in talent pool and talent training, and relying on a strong talent localization strategy to further promote the sustainable development of the company’s business in China.
Mr. Zhu Tong is currently Vice President of Corporate, Institutional and Diplomatic Sales at BMW Brilliance. Since joining BMW in 2005, he has held key management positions in sales planning and strategy, dealer development and brand project implementation for 14 years. Dr. Liu Zhi, President of BMW (China) Automobile Trading Co., Ltd. said: “Mr. Zhu Tong has more than ten years of excellent management experience in BMW and is familiar with BMW business. I believe that Mr. Zhu Tong’s new role will further realize the partnership between BMW and dealers. healthy and sustainable development.”
BMW was the first automaker to establish a dealer relationship development department. Since its establishment in 2017, the dealer relationship development department has gradually built a multi-channel and all-round communication mechanism, actively listened to dealers’ opinions and feedback, and adjusted strategies in a timely manner. It has made remarkable achievements in the past two years. According to the survey conducted by the China Automobile Dealers Association, the confidence index of BMW dealers has gradually increased in the past two years.
Under the downward pressure of the overall market, in the first four months of this year, together with its dealer partners, the BMW Group achieved high-quality growth in its core business in the Chinese market, delivering a total of 227,603 BMW and MINI vehicles, a year-on-year increase of 12.1%. In the future, BMW will continue to strengthen healthy partnerships with dealers, assist dealers in improving their ability to resist risks in response to challenges, and achieve coordinated development with dealers.