Born for all terrains Appreciate the beauty of “heart to no bounds”

Land Rover All Terrain Technology

Since its birth in 1948, all-terrain attributes have been deeply engraved in the genes of the Land Rover brand. Adhering to the spirit of “Boundless Heart”, in the development and evolution of more than 70 years, Land Rover has always taken all-terrain capability as the core of its design, technology and technology research and development. Today, the powerful ATRS Land Rover all-terrain technology has become a world-renowned label of the Land Rover brand.

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What is ATRS Land Rover All Terrain Technology?


ATRS Land Rover all-terrain technology combines Land Rover’s more than 70 years of all-terrain experience with cutting-edge technology to create an all-terrain technology that can cope with most terrains on the earth and has extremely intelligent attributes. No matter on the road, snow, mud, sand or rock, ATRS Land Rover all-terrain technology can give the vehicle the best dynamic performance, so that the driver does not need to have professional all-terrain driving knowledge and experience, and does not need to learn complicated Vehicle technical knowledge and application methods can easily cope with various terrain challenges. This is ATRS Land Rover All Terrain Technology.

Three important parts constitute the ATRS Land Rover all-terrain technology.

ATRS Land Rover all-terrain technology is a complete set of technical equipment system, which consists of three aspects: all-terrain design, all-terrain technology, and all-terrain technology.

All Terrain Design


In order to enable Land Rover models to have excellent dynamic performance on different terrains, during the vehicle research and development stage, Land Rover engineers fully considered the requirements for all-terrain driving, and integrated the valuable experience accumulated by the Land Rover brand in the all-terrain field over the past 70 years. into vehicle design. This is all-terrain design.

The castle-style body, all-terrain golden geometry, sailing-level wading design, commander-style seat, crowned design, theater-style seats, and stepped roof are unique all-terrain designs of Land Rover, which are all ATRS Land Rover. The basic building blocks of terrain technology.

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All Terrain Craft


Complex all-terrain road conditions put forward strict requirements for all parts of the vehicle that are far higher than daily driving. Manufactured to handle extreme rough road conditions. Moreover, all Land Rover models assembled from them must also pass the test of the all-terrain extreme environment test system.

From the all-aluminum body, all-terrain specification parts to the standard and rigorous all-terrain extreme environment test system, it is all to ensure that Land Rover models still have unparalleled reliability in any harsh environment or complex terrain in the world.

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All Terrain Technology


Technological progress has pushed ATRS Land Rover all-terrain technology forward. Land Rover has combined more than 70 years of all-terrain experience with cutting-edge technology to form an original all-terrain technology. On the basis of all-terrain design and all-terrain technology, ATRS Land Rover all-terrain technology is endowed with intelligent attributes.

Intelligent all-terrain air suspension, visual all-terrain interface system, all-terrain feedback adaptation system, hill descent control system (HDC), all-terrain progress control (ATPC), wading sensing system, smart key bracelet, etc., in these With the assistance of Land Rover’s branded all-terrain technology, even inexperienced drivers can face complex terrain and enjoy the all-terrain driving pleasure brought by Land Rover models safely.

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Automobiles expand human space, allowing us to reach new areas that have never been reached before. Exploration is the nature of human beings, and our yearning for a beautiful world has never stopped.

In the past, technology and experience limited those who dared to explore. Only by becoming an expert can we open up unknown areas, such as the pioneers who have driven Land Rover models to complete pioneering feats over the past 70 years. Now, Land Rover has condensed all these knowledge and experiences into ATRS Land Rover all-terrain technology, which breaks the shackles of terrain restrictions and enables everyone with aspirations to freely realize the dream of “heart without boundaries”.

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