On January 20, the brilliant night of “Our Love 100 Degrees” Geely Boyue 2019 Volcano Live was held in Beijing Workers’ Stadium. Old partners Hua Shao and Zhu Dan co-hosted, Deng Ziqi, Jin Zhiwen, Yuan Yawei and many other celebrities and head anchors of multiple channels of Huoshan Live gathered Gongti. Through a series of wonderful performances and interactive games, 2,000 people on the scene The audience and hundreds of millions of online viewers brought an audio-visual feast. As the offline awards ceremony of the Volcano Small Video Challenge, more than 20 annual awards including “Top Ten Rising Star Anchor”, “Best King Guild”, and “Best Popular Anchor” were presented at the ceremony, and the TOP anchor was crowned with glory. It is worth mentioning that Geely Boyue car owners stood out as a team and won the largest “Annual Vitality Group Award” that night, and the host Hua Shao presented the trophy, becoming the biggest winner.
Celebrities gathered in the 650,000-year-old car owners were awarded the “Annual Vigorous Group Award”
In recent years, the small video and live broadcast industries have developed rapidly. As an original small video app for life, Huoshan Video has been recognized and loved by the majority of young people. “Our Love 100 Degrees” Geely Boyue 2019 Volcano Live Broadcast Bright Night is an annual peak-level live interactive event carefully crafted by Volcano Video. Medals of honor will be awarded to the winners of the tournament. Geely Boyue is the title sponsor of this grand ceremony. This event is also an exclusive show and carnival feast specially created by Boyue for car owners. From the scale of the event and the magnitude of the star guests present, it all reflects Geely Boyue’s commitment to The owner’s attention and care.
At the scene of this event, it can be said that there are a lot of stars. The two teams of stars and anchors take turns to participate in the battle. The talent show + game interaction PK was held on the spot. The firepower exploded the audience, attracting crazy calls and likes from the audience on site and online. . In addition to celebrities and popular anchors, more than a hundred Geely Boyue car owners arrived at the scene as representatives of 650,000 Boyue car owners, screaming together and becoming one of the most dazzling and eye-catching “protagonists” at the dazzling ceremony.
In the most exciting award-giving session, more than 20 annual awards such as “Top Ten Rising Star Anchor”, “Best King Guild”, and “Best Popular Anchor” were released one after another, and many star TOP anchors were crowned with glory. Geely Boyue car owners broke out in group spirit and won the “Annual Vitality Group Award”. When presenting the award, the host Hua Shao said: “3 years ago, I personally witnessed the listing of Boyue. It is said that there is a deep relationship with Boyue. Since its launch, the cumulative number of Boyue users has exceeded 650,000, creating a good sales story. The owners of Boyue are also a group of energetic young people who dare to love and do, and won the “Annual Vitality Group Award” ‘,Deserved.”
Indeed, through this grand ceremony, we can also find that many Boyue car owners are loyal users of Volcano Video. They love life, are willing to show themselves, and like to use videos to record their lives and share the fun in life. In the “Our Love 100 Degrees” pre-customization challenge, Boyue car owners alone uploaded nearly 20,000 video works, with more than 10 million views, which shows the activeness of Boyue car owners in the small volcano video.
100 degrees of our love
As the first SUV of the Geely Premium Car 3.0 era, Boyue pioneered the concept of “opening the door to build a car” and adhered to the “user-centered” approach. From its birth, launch to hot sales, Boyue actively interacted with consumers, allowing consumers to experience While the product performance is superior, it forms a word-of-mouth effect and establishes a group image of car owners who are daring to love, dare to do, and love life. From the Chief Experience Officer before Boyue’s launch to the Baoji factory quality tour, from the 100°C temperature difference challenge to the 100-degree China-Europe quality line challenge, from the first successful crossing of the Karamaili no-man’s land to the brave “one tank of fuel” Climbing to the base camp of Mount Everest, Boyue used extreme challenges again and again to verify the strength of its excellent products and interpret the spiritual connotation of “dare to love and dare to do”. Let more and more consumers become fans of Boyue and become owners of Boyue cars, which brings a strong word-of-mouth effect and makes “Boyue speed” continuously create new heights.
As the team of car owners continues to expand, the group of car owners is getting younger and younger. For this reason, Boyue specially created a series of user activities to continuously deepen the brand essence of “dare to love and dare to act”. Sponsored the Zhangbei Grassland Music Festival for two consecutive years, allowing Boyue car owners to release their dreams with music, release their passion with rock and roll, and perform their love and responsibility for life with the attitude of “running wild without leaving traces”, and let “love” be on the most beautiful grassland road Blooming; during the car owner celebration of the first anniversary of its listing, more than 500 car owner representatives were sincerely invited to gather in Hangzhou for the “auspicious family banquet” to witness “our love at 100°C”; the “Looking for the most beautiful autumn” Western Sichuan travel activity was launched to let Boyue The car owner “Modu Zhege” can lead his son to get close to the beauty that he has never seen in the depths of the plateau; he launched the “Boyue Koi” campaign to help pediatrician Meng Yiyang realize his wish to cross the dragon frame and encourage sick children; , together with 600,000 car owners, embark on a dream-seeking journey of daring to love and do, and experience the lifestyle of travel as travel. In these activities, Boyue car owners’ “dare to love and dare to do” life attitude and spirit of “love” have been better sublimated and released.
In a star-studded night, a group of energetic Boyue car owners gathered together to form the most unforgettable passionate memory. As a smart and interconnected boutique SUV, Boyue not only carries the wishes and dreams of 650,000 users, but also escorts the lives and joys of 650,000 users. The new year has begun, and there is still a long way to go, but with the encouragement of users, Geely Boyue will go even further. The 650,000 car owners with a passionate attitude will surely become a valuable asset in the growth of Geely Boyue, helping the Geely Auto brand to make continuous breakthroughs.