[Opinion] Iveco Tommaso Croce: Chinese RV companies must have “

China’s RV industry is still in its infancy, but the rapid development of this industry is obvious to all. It can be seen from various exhibitions related to the RV industry that the Chinese RV market is very dynamic and its development prospects are worth looking forward to. It can be seen that the RV market in China is booming, and many RV manufacturers and refitting factories have sprung up like mushrooms after rain. The market development is expected to be very good. RV models with avant-garde styling and top technology will gradually dominate the RV market in China.

At present, China’s RV refitting factories are also actively cooperating with foreign chassis manufacturers, and the number of Chinese RV chassis manufacturers with independent brands is gradually increasing. Combining the world’s advanced design concepts and car manufacturing technologies, the backward situation of China’s RV industry will also be reversed. be broken. The continuous deepening of Chinese consumers’ awareness of RVs will also promote the spread of imported and self-owned RV brands in this fertile soil in China.

There are bound to be differences between the current situation of the Chinese RV market and that of other countries, and the difference in the number of competing companies is particularly prominent. Compared with China, the number of companies in the European RV market is much larger, and the number of refitting factories and RV brands is larger. Therefore, the competition is much more intense. There are great differences among foreign RV brands, and the degree of product customization is also higher. , while the Chinese RV market is still in its infancy, the products are largely standardized, and the differences between the products of different refitting factories are not so obvious.

However, in the face of increasingly fierce market competition, China’s self-owned brand RV manufacturers must dare to show their swords, focus on one point of main product advantages, concentrate innovation power, form a complete industrial chain, and keep an eye on and understand consumers and potential customers. Product ideas and expectations, which help manufacturers better understand the specific needs of customers in the Chinese market for RV products. In the face of advanced foreign brands and RV products, absorb their advanced technology and essence, accurately position the product output orientation, dare to compete, and have the courage to compete.

Whether it is a foreign brand or a Chinese independent brand, the corporate culture represents the character and temperament of a company. Many RV companies in China do not have a distinct corporate culture. This is reflected in the products that have no characteristics, no personality, popular and civilian products The fledgling Chinese RV market is easily crushed by other brands, and a single product structure is not enough to meet the growing market demand. Therefore, establishing a unique brand culture is another manifestation of the spirit of Liangjian.