In September, SAIC Roewe achieved another success, with sales of 37,562 vehicles, a year-on-year increase of over 18%, and a month-on-month increase of 24%. It stood out in the sluggish industry environment and launched the first shot in the “Golden September and Silver October” auto market counterattack. Roewe’s “smart car” Roewe RX5 hot model series performed particularly well in September, selling 16,702 units, a month-on-month increase of 43%. The latest data on compulsory traffic insurance shows that the super Internet SUV Roewe RX5 series continues to sell well, ranking as the Chinese brand SUV with the largest sales of more than 120,000 yuan; With 7,117 vehicles, a month-on-month increase of 162%, it became the Chinese brand SUV with the largest sales of more than 140,000 yuan, and set off a new Roewe national trend with its hard core strength.
In the cold winter of the auto market, competition has become increasingly fierce, especially in the mainstream SUV market. Joint venture brands have intensively launched SUV products, squeezing the market space for Chinese brands. Under such circumstances, the only way for Chinese brand SUVs to break through is to upgrade, continuously enhance product strength and broaden product lines. SAIC Roewe continues to bring high-quality car options, especially its flagship product Roewe RX5, which has been iteratively upgraded and has successively launched platinum, black, titanium and super models. At the same time, Roewe also recently launched the Roewe RX5 MAX, a hard-core medium-sized SUV with smart networking, which fully meets the multiple needs of users for hard power and smart attributes.
As a representative of the highest manufacturing level of Chinese auto brands, the Roewe RX5 MAX combines SAIC’s leading intelligence and hard-core quality. The vehicle has been delivered to the owner in thousands of stores in hundreds of cities across the country. In terms of intelligence, the Roewe RX5 MAX is equipped with intelligent configurations such as the SKY EYE system that can be activated by swiping the face, the car letter that can pick up people with one key, and the BYOD multi-user control that supports full car control, providing rich intelligent driving scene landing services . In terms of power, the Roewe RX5 MAX provides two power options of 1.5TGI and 2.0TGI. Its 400TGI model has the strongest Chinese core of 370 Nm. It successfully led the 36-ton Boeing 737 and became the first Chinese brand model to complete the challenge of piloting a large aircraft. .
At the same time, the user attention of the evergreen Roewe RX5 has also continued to rise, demonstrating the strong appeal of Internet cars. Among them, the newly-launched Roewe RX5 20T Automatic Ali Intelligent Network Beyond Zhizhen Edition is one of the most popular models of the month. This model is equipped with SAIC’s world-class “Blue Core” 1.5T mid-cylinder direct-injection turbocharged engine, matched with a 7-speed TST intelligent dual-clutch transmission, with a maximum power of 124kW, a maximum torque of 250Nm, and a comprehensive fuel consumption per 100 kilometers of only 6.5L. Automobile intelligent system 3.0, panoramic large sunroof and other high-sensing configurations bring users a new experience of high-quality intelligent driving.
SAIC Roewe not only has a gratifying growth in the field of SUVs, but also has outstanding performance in the field of sedans. The sales of its i-series sedans have exceeded 10,000. Among them, the Roewe i5, a high-energy Internet mid-level car, relied on five high-energy products of “power, space, interconnection, safety, and appearance” and a one-step price. In September, it sold 9,677 units, a month-on-month increase of 56%, becoming the first car popular among young users. Buy explosive models. Relying on the outstanding strength of “Big, Praise, 6”, the Roewe i6 PLUS has monthly sales of nearly 5,000 units, a year-on-year increase of 230%, making it a popular choice for family sedans.
Roewe’s high-quality Internet cars represented by the “smart car” Roewe RX5 series continue to sell well, which not only enables SAIC Roewe to embark on a unique path to break the situation in China’s auto industry, but also boosts confidence in the sluggish auto market. Next, SAIC Roewe will continue to upgrade its products and services based on market and user needs. It is foreseeable that in the last quarter of 2019, Roewe brand sales will usher in a new wave of climax.
