According to the latest sales figures announced by the Passenger Passenger Association, in the first three quarters of 2019, SAIC Volkswagen’s Volkswagen brand SUV products sold a total of 355,070 units, ranking first in the joint venture brand SUV family sales. In recent years, the Volkswagen brand has promoted the construction of the SUV family with the strategic pace of two new cars per year, forming a series of SUVs covering various segments including Touron, Touron X, Tiguan L, Tiguan L plug-in hybrid version, Tuyue, and Tukai. The product series in different markets meet the diversified vehicle needs of user groups.
As the “first family” of the current joint venture SUV, SAIC Volkswagen’s Volkswagen brand products not only have strong market competitiveness, but also are deeply trusted by users. Not long ago, a number of SUV models topped the 2019 China Automotive Industry Customer Satisfaction Index (CACSI) in each market segment, showing profound product strength and word-of-mouth accumulation.
The results of the CACSI evaluation show that Touron has won the first place in the C-class SUV segment, and this is the second consecutive year that it has won this honor. As the flagship of the Volkswagen brand SUV family, Touron is widely welcomed by consumers due to its majestic and tough appearance, luxurious and spacious cockpit, strong power performance, flagship technology configuration and many other advantages. It has sold more than 200,000 vehicles in total and has long led the large SUV market. Recently, the 2020 Touron has been upgraded again in terms of luxury and technology, bringing better user experience to drivers and passengers. In addition, the flagship luxury sports SUV Touron X combines sporty style with luxury quality, and forms a powerful Touron twin star with Touron, covering the 5-7 seat large SUV market to better meet the needs of consumers.
The product strength of the Tiguan brand has always led the market segment, and has won the championship in the user satisfaction evaluation of the Chinese auto industry for many years. According to the 2019 CACSI, Tiguan L ranked first in the “B-class SUV over 200,000 yuan” market segment, once again confirming the good reputation of the Tiguan brand in the hearts of consumers and demonstrating its unshakable position in the joint venture SUV market. It is worth mentioning that the plug-in hybrid version of Tiguan L was launched in 2018, which started the first shot of the joint venture SUV in the new energy market. The 7-seater model launched at this year’s Chengdu Auto Show has been widely praised as a more cost-effective choice on the basis of the same price.
In the mainstream SUV market, Tuyue has been favored by consumers since its launch last year. According to the results of the CACSI user satisfaction evaluation, Tuyue ranked first in the group of new cars (150,000-200,000 SUVs) that the market focused on in 2019. Not only that, the 2019 China New Car Quality Research released by JD Power shows that Tuyue ranks first in the medium-sized SUV group, which shows consumers’ trust in its reliable quality. Judging from the terminal market feedback, Tuyue’s tough appearance, surging power, fuel economy, multi-road driving control ability, and interior space have all been highly praised, and the product strength is comprehensive and balanced. As of now, Tuyue’s cumulative sales have exceeded 100,000 vehicles, and the average monthly sales have stabilized at more than 10,000 vehicles, making it an ideal choice for many consumers.
As the youngest model of the Volkswagen brand SUV family, the T-Cross has accumulated high popularity in less than half a year since it was launched, and its sales figures are steadily rising. In September, it sold more than 7,000 vehicles in a single month. 37,664 units were produced. In the vertical websites of mainstream automobiles, many consumers rank the appearance, power control and cost performance as the most satisfied. Tukai has applied the design language of the new generation of Volkswagen brand SUV, and has cool elements that young people like, such as three-dimensional taillights and the same color design inside and outside. Positive user feedback shows the success of the brand in interior and exterior decoration innovation. Coupled with its class-leading power performance and rich configuration, Tukai is becoming “the first choice of young people’s SUV” with its attractive cost-effective advantages.
As the saying goes, “Acclaim and popularity”, SAIC Volkswagen’s Volkswagen brand SUV family has achieved a double harvest of sales and reputation in the first three quarters, and looks forward to excellent performance in the whole year of 2019.
