Recently, Chery Automobile and SF Express Group held a strategic signing ceremony in Wuhu City. The two parties reached a strategic cooperation agreement at the ceremony. According to the agreement, the two parties will also carry out in-depth cooperation in supply chain, logistics, new retail business and other fields to achieve mutual benefit and win-win results. Mr. Wang Feng, Vice President of SF Express Group, Mr. Jia Yaquan, Deputy General Manager of Chery Automobile Co., Ltd. and General Manager of Marketing Company, and other leaders of both parties attended the signing ceremony.
As a leading comprehensive logistics service provider in China, SF Express has always been committed to trying new businesses. It not only provides high-quality logistics services at the distribution end, but also provides comprehensive financial services such as payment and price insurance. It also has a huge logistics network at home and abroad. , is an intelligent express delivery service provider with network scale advantages. The signing of the strategic cooperation with Chery this time is not only a new attempt of SF Express Group’s business layout, but also another test of its entry into the field of automobile services. With the widespread application of mobile Internet, mobile payment, big data, cloud computing, Internet of Things, artificial intelligence and other technologies, the essence of retail “people and goods” has been constantly changing. In terms of cost and efficiency, the current traditional car sales model has become increasingly The more difficult it is to adapt to the needs of the market, operators, and consumers. In order to better get close to users and create the development of scenario-based marketing, Chery took the lead in trying the new retail business of automobiles, actively expanded cooperation channels, enriched marketing scenarios, and leveraged the multi-party marketing model. The blessing is to effectively solve the marketing blind spots under the traditional model. This initiative to embrace and integrate into the changes brought about by the Internet will further boost Chery’s sales growth in 2019.
This time, SF Holding is joining hands with SF Express Group. Based on its own experience in the field of logistics, SF Express will carry out targeted supply chain and channel optimization for Chery Automobile’s channel sinking strategy, and vertically promote channel sinking. In addition, as a major force in the new retail business in the domestic market, SF Group will also cooperate with Chery Automobile to build a new retail information network, break through consumer information and regional barriers, and realize the deep penetration of channels.
It is reported that on June 28, the first product Tiggo 7i launched by Chery Automobile New Retail was sold in ICBC, Postal Savings Bank of China, Ping An Bank, Autohome, SF Express, Yixin, Souche, Youxin, Tuanche , Peanut Good Car, Suning Auto, and Dianchedi were officially listed under the witness of 12 platforms. As the beginning of Chery’s new retail, Tiggo 7i has an official guide price of 115,800 yuan, is equipped with a 1.5T engine that meets the National VI standard, and has achieved a number of configuration upgrades. At the same time, Chery Automobile provides triple car purchase privileges for the Tiggo 7i model.
As the mainstay of Chinese auto brands, Chery Automobile has 22 years of technology accumulation and the trust of more than 7.5 million users around the world. Adhering to the vision of “Building an Excellent Brand with Ingenuity”, Chery Automobile has been targeting young consumers who have grown up in the digital environment. Transform to younger, smarter and more connected. With mature and reliable product performance, Tiggo 7 has established a good reputation for high quality and high performance in the market at the same level since its launch in 2016. This time, Tiggo 7i accurately grasped the car buying needs of young people, and provided more value-added choices for consumers who pursue quality of life. With the launch of Tiggo 7i, the pace of Chery’s product deployment is accelerating, and the market performance is worth looking forward to.
The cooperation with SF Express Group this time is a solid step in the reshaping of the “people and goods yard” channel of the new automobile retail. With SF’s support in supply chain and channel logistics, Chery Automobile is expected to open a new chapter in channel sinking and channel innovation. , to further boost its new retail strategy.
