On August 27, the much-anticipated innovative BMW X3 M, innovative BMW X4 M and the Thunder Edition of these two cars were officially launched. The high-performance mid-size SAV/SAC market segment is presented, and the future development trend of M is demonstrated. 2019 is the “Year of BMW Sports”. BMW M’s China offensive is accelerating. Including these two pioneering works and the new BMW M8 coupe that will be launched on the eve of the Chengdu Auto Show, the BMW M family models will expand to The 14 models have further strengthened the appeal of the BMW brand, enriched the product lineup of the M family, and consolidated the leading position of M in the high-performance market segment.
China is not only the largest market in the world, but also the fastest changing market, especially in terms of customer needs and preferences. In order to ensure sustainable success, we need to have a deep understanding of market trends and evolving customer behavior, and provide products and services that accurately grasp customer needs. This is why in 2019, although the overall Chinese auto market is in a downward phase, BMW can still achieve steady growth and achieve high-quality development in brand building, product decision-making, dealer services, and localized innovation. This stems from BMW’s deep understanding of market trends, keen insight into customer needs, long-term strategic layout and strong execution.
Dr. Liu Zhi, President of BMW (China) Automobile Trading Co., Ltd. said: “M represents BMW’s pursuit of high performance and driving pleasure. , M represents BMW’s “initial heart”. Our goal is to make M stronger. From today, BMW M will take a key step, centering on user needs, in all aspects of brand, product, network and marketing. layout. Our goal is to turn more BMW M fans into BMW M owners.”
New upgrade of BMW M China strategy, opening a new chapter of M development
Every BMW M model is born with excellence, focuses on technological innovation, and brings pioneering technology derived from motorsports to customers who have extreme requirements for driving performance. What M pursues is the perfect balance of the overall handling of the vehicle, rather than crushing data. Intelligent lightweight design, the overall power-to-mass ratio of the vehicle, precise and rigorous chassis tuning, precise and smooth shifting performance, cutting-edge and efficient heat dissipation technology, etc. are the keys to M’s invincibility. Not every driver can easily drive BMW M, but M can make every ordinary person infinitely close to the limit of “integration of man and car”.
While actively embracing the Chinese market and following changes in consumer trends, the BMW Group is also committed to becoming a leader in new technologies, new products and new services. BMW M embodies the essence of BMW brand innovation and technology, and these achievements are continuously injected into the entire BMW product line, driving the improvement of the overall brand charm. In China, the outstanding reputation of the BMW brand and the long and glorious history and strong strength of M have created a strong customer base, especially the love of M models by customers in the Chinese market is even more remarkable. From 2014 to 2018, M models in China increased rapidly by 3.6 times. In 2018 alone, the sales volume of M models in China increased by 18%, and the market share achieved an increase of 8%, reflecting the vigorous development of Chinese automobile culture.
In terms of product array, nine BMW M products have been introduced to China. With the official entry of the innovative BMW X3 M and innovative BMW X4 M, and the new M8 coupe to be launched at the Chengdu Auto Show, BMW M’s presence in China The product array will be expanded to 14 models, and the overall product line has increased by 56%, including: BMW M2 Thunder Edition, BMW M3, BMW M4 Coupe, BMW M4 Convertible, new BMW M5, BMW M6 Four-Door Coupe, The Innovation BMW X3 M, the Innovation BMW X4 M, the BMW X5 M, the BMW X6 M, the All-New BMW M8 Coupe, the All-New BMW Z4 M40i Roadster, the BMW M760Li, and the All-New BMW X7 M50i. Whether it is the field of large luxury cars or the best-selling medium-sized SAV and SAC market, M has achieved all-round penetration from top to bottom.
Facing the opportunity, this year BMW M will go all out in the four major areas of product, brand, network and marketing, fully launch the BMW M China offensive, and open a new chapter in the development of M, which is bound to inject a boost to BMW’s sales in the second half of the year. The BMW M China offensive is first based on products. Innovative BMW X3 M, innovative BMW X4 M and the Thunder version of these two cars are the pioneer models of M’s China offensive, showing us the future performance direction and development trend of the M family. According to BMW’s survey on M car owners, the average age of M car owners is less than 32 years old, with a clear trend of rejuvenation and a wide range of interests. In addition to traditional M car owners who are very passionate about racing, more than 40% of X5 M and X6 M customers are quite fond of traveling and mountain climbing. Faced with a diverse customer base, BMW M chooses to focus on users to bring more rich product experience and personalized choices to users. In addition to continuously enriching the product lineup, M will further expand the types of special edition models in the future. When all new M models are launched, the Thunder Edition models will be released for limited sales.
In terms of marketing and branding, BMW will continue to conduct in-depth research on the Chinese market, deeply understand the voice of customers, and provide more attractive price positioning while launching more attractive products, so that more M fans can be converted into M fans. Owner. At the same time, according to the interests and hobbies of M car owners and the characteristics of strong fan stickiness, we will continue to carry out rich and personalized experience activities to strengthen the emotional bond with customers. At present, BMW M has formed a very active brand community. The BMW M Club has more than 50,000 members. The M Fan Club has been specially established for fans who often participate in the M Track Experience Day. Outstanding products, reputation and brand The experience will allow M to win the love of more fans.
In addition, BMW is also constantly strengthening the high-quality development of M’s dealer network, paying attention to the needs of dealer partners, providing professional-level training, and helping dealers upgrade software and hardware. So as to create a more high-end, more personalized and emotional brand experience for M customers.
As for the future of M, a clear concept was given at the NextGen Future Summit held in Munich at the end of June this year. The debut of the BMW Vision M NEXT concept car declares that M will also embrace the “new four modernizations” and make driving itself more pure and appealing through cutting-edge technology. No matter which driving method is adopted, M will always be the representative of high performance.
Today, M is bringing more motorsport dreams into reality. The innovative BMW X3 M, innovative BMW X4 M and Thunder Edition are the masters of this spirit and the mainstay of the future M family.
Shocking and surging power, leading a new era of wild performance
The innovative BMW X3 M, innovative BMW X4 M and the Thunder Edition models of these two cars are particularly eye-catching is the most powerful twin-turbocharged inline six-cylinder engine in the history of BMW. The brand-new power unit, as the royal engine of the BMW M family, shows the unlimited potential of the new generation of machine king, and represents the “peak performance” of the same level. The maximum output power of 480 horsepower and the peak torque of 600 N·m are just the basic data of this engine. The further adjustment of the Thunder version model on this basis pulls the twin stars into the 500 horsepower club in one fell swoop, and the maximum output power reaches an unprecedented level. With 510 horsepower, it is more powerful than the BMW M4 GTS, the ultimate performance machine of the M family.
What is even more exciting is that the superficial data is not enough to prove the true strength of the machine king. The large number of innovations in the new power unit make the new car’s sports performance potential extraordinary. 3D printed cylinder heads, forged pistons, re-optimized crankcases, optimization of the intake system, and the application of constant high-pressure, high-precision fuel injection systems provide a hard-core guarantee for the new car to achieve powerful power.
The more powerful power limit makes it difficult for the traditional M-DCT dual-clutch gearbox to meet the demand. The new 8-speed M Steptronic automatic transmission came into being. The wider ratio not only makes the acceleration time of the innovative BMW X4 M Thunder Edition from 100 kilometers to an astonishing 4.1 seconds (the innovative BMW X3 M Thunder Edition takes 4.2 seconds), but also takes excellent low fuel economy. The M exclusive chassis, suspension, M xDrive intelligent all-wheel drive system and active M differential lock will further stimulate the driver’s confidence in handling on any road, with excellent cornering dynamics and flexibility. and precision, making extreme control more handy; with excellent passability and powerful power distribution, it is easier to crush obstacles. It perfectly combines the unruly extreme control of M and the pioneering off-road ability of X, so that the driver can control the field no matter whether he challenges the field or conquers the mountains and seas.
The dynamic design of both internal and external, enjoy the exclusive racing experience
The unique and distinctive design language of the BMW M family never conceals the vigorous muscles of high-performance cars. The innovative BMW X3 M, innovative BMW X4 M and Thunder Edition are no exception, injecting a distinctive M sporty tension into the majestic momentum. The iconic M-exclusive aerodynamic kit, including front and rear enclosures, rearview mirrors, tail fins, shark gill vents, etc., not only greatly improves the recognition of the high-performance version, but also effectively optimizes the surroundings of the car during high-speed driving The turbulent flow reduces the air resistance of the body and improves the heat dissipation efficiency. The 20-inch polished space gray aluminum alloy wheels complement the M sports design elements, demonstrating an extraordinary sporty style.
The Thunder Edition model fully demonstrates its superior performance in terms of appearance design. The M-exclusive exterior rearview mirror, kidney-shaped air intake grille, and shark gill side vents are treated with high-gloss black, and a 21-inch M black Alloy wheels and an M sports exhaust. With highly contrasting visual effects, it fully expresses the unruly and pure sports genes of the Thunder Edition.
What is even more exciting is the interior design of the two models. Exclusive M design elements rush to the face, fully demonstrating the luxurious and sporty atmosphere that driving M high-performance models should enjoy. The excellent Merino leather M sports seats are a good balance between daily driving and track driving, and can bring just the right comfort and support to the driver and front-seat passengers. Exclusive M instrument cluster, M leather steering wheel (with shift paddles and M button), M gear selector, red engine start/stop button and carbon fiber interior strips further highlight the distinctive M characteristics and create a unique interior experience.
Innovative and intelligent digital technology, revolutionizing human-vehicle interconnection operation
The perfect combination of technology and speed empowers a more advanced human-vehicle integration experience. The innovative BMW X3 M, innovative BMW X4 M and Thunder Edition not only have fully-armed track configurations, but also many technological and comfortable configurations that display an irresistible driving beauty. The follow-up LED headlights, Harmon Kardon surround sound system, and iDrive human-computer interaction system have brought a comprehensive improvement in vehicle safety and comfort, and brought a unique and forward-looking intelligent driving experience to the driver. BMW cloud interconnection and interconnected driving system also seamlessly integrate the vehicle into daily digital life, allowing you to take control while strolling in the garden and enjoy an extraordinary driving experience.
When the innovative BMW X3 and innovative BMW X4 have an additional M logo behind them, TA is no longer a simple medium-sized SAV model, but represents BMW’s unswerving driving passion. The debut of the two twin stars not only expands the product lineup of the BMW M family and meets the enthusiastic needs of more consumers for high-performance subdivision models, but also reflects the hard-core technology of the entire next-generation BMW M core products. . At the same time, as BMW M accelerates its Chinese offensive, more abundant models and sincere pricing will allow more customers to realize their inner yearning for pure driving pleasure. That’s right, M will always give you what you want, or exceed your expectations. This is the charm of M.