(Beijing) On May 15, the “Accept Your Own Responsibility, Share Joy – 2019 BMW Corporate Social Responsibility Forum” hosted by BMW was successfully held in Beijing. At the forum, taking the opportunity of the 10th anniversary of the China Charity Federation BMW Warm Heart Fund and the 15th anniversary of the BMW Children’s Traffic Safety Training Camp, BMW announced future-oriented innovative measures of BMW’s corporate social responsibility, including:
u009E Guided by the Traffic Management Bureau of the Ministry of Public Security, funded by the China Charity Federation BMW Warm Heart Fund, and jointly with the China Children’s Press and Publishing Group, the compilation of the “Children’s Traffic Safety Education Guidance Manual” was launched;
u009E is funded by the China Charity Federation BMW Warm Heart Fund to start the preparation of the “Happy Sports Guidebook”, focusing on improving the ability of rural physical education teachers and social volunteers to carry out sports games for children according to local conditions, and to promote the physical and mental health of left-behind children and migrant children.
These two guidebooks respectively aim at the social problems of children’s traffic safety education courses and the lack of physical education courses in schools for left-behind children, and provide authoritative content guidance for social volunteers, teachers, public welfare figures and institutions, reflecting BMW’s corporate social responsibility. The concept further develops in the direction of enabling corporate social responsibility.
Mr. Gao Le, President and CEO of BMW Group Greater China, said: “As a responsible enterprise and a pioneer in the field of future mobility, BMW Group always focuses on product innovation, constantly pursues sustainable development, and is committed to creating a better future for everyone. A better life. This coincides with the Chinese government’s commitment to the people’s better life. As an important part of the BMW Group’s sustainable development, corporate social responsibility is also an extension and a good embodiment of our business success. Our corporate social responsibility projects It not only interprets the business philosophy of the BMW Group, but also demonstrates our long-term commitment to Chinese society. BMW Children’s Traffic Safety Education is just an example of our commitment.”
Dr. Wei Lande, President and CEO of BMW Brilliance Automotive Co., Ltd. said: “At BMW Brilliance, we firmly believe that a company’s growth from good to great is not only reflected in sales performance and profitability; an excellent company should be a responsible company. Being able to connect with the society and effectively help solve social problems. The development history and social contributions of China Charity Federation BMW Warm Heart Fund in the past ten years have fully proved our commitment to long-term contribution to Chinese society, and it has also proved that we have mobilized stakeholders to contribute to We will continue to work together to create a better Chinese society.”
Bian Zhiwei, secretary-general of China Charity Federation, said: “Enterprises grow by creating wealth, and have more development value by assuming responsibilities. BMW will fully rely on its own resource advantages to achieve greater development value by taking responsibility. The platform of China Charity Federation BMW Warm Heart Fund has created opportunities for caring people from all walks of life to participate in charity extensively and continuously. Such corporate social responsibility is sustainable and developable. At present, the whole society is actively participating in the national fight against poverty. I hope that the majority of enterprises will not forget their original aspirations, keep their mission in mind, continue to actively fulfill their corporate social responsibilities, strive to be contributors on the road of charity and poverty alleviation, and carry out charity and public welfare to the end.”
Rooted in the actual needs of the development of Chinese society, fulfilling the long-term commitment to contribute to Chinese society
In 2005, BMW launched the BMW Children’s Traffic Safety Education program in China, which also marked the official start of BMW’s corporate social responsibility in China. This year coincides with the 15th year of the project. Facing the future, BMW Children’s Traffic Safety Education will be launched under the guidance of the Traffic Management Bureau of the Ministry of Public Security, funded by the China Charity Federation BMW Warm Heart Fund, and jointly launched by China Children’s Press and Publication Headquarters. Compilation of Children’s Traffic Safety Education Guidebook. The handbook will be aimed at teachers and social volunteers, providing highly practical children’s traffic safety education courses and guidance on volunteer service activities. The release of this handbook will vigorously promote the standardization and normalization of volunteer services, and help the development of children’s traffic safety education volunteer services. At the same time, BMW will cooperate with local traffic police, BMW authorized dealers, and BMW caring car owner clubs to establish BMW Children’s Traffic Safety Ambassador training bases nationwide, build a public welfare volunteer training platform for children’s traffic safety education for the general public, and provide local Communities and schools send traffic safety education volunteers with professional knowledge, and continue to contribute to the cause of children’s traffic safety education in local communities.
Drive dealers, car owners, employees and other stakeholders to create shared value for Chinese society
In 2008, BMW China and BMW Brilliance joined hands with the China Charity Federation to set up the China Charity Federation BMW Warm Heart Fund, marking that BMW’s corporate social responsibility has entered a new stage of extensive participation of stakeholders. As a typical project that BMW drives stakeholder participation, since its launch in 2011, the BMW Joyful Home funded by the China Charity Federation BMW Warm Heart Fund has attracted nearly 10,000 BMW loving car owners, BMW authorized dealers and BMW employees to participate in related activities. Social welfare activities. In 2017, BMW Joy Home completed the upgrade from donation-type funding to skill-building funding. Facing the future, China Charity Federation BMW Warm Heart Fund sponsored the compilation of the “Happy Sports Guidebook”. This manual is aimed at rural physical education teachers and social volunteers. It contains teaching plans and teaching demonstration videos of 30 happy game sports, which can effectively help rural physical education teachers and social volunteers develop sports games for children according to local conditions. At the same time, the manual will also be widely used by public volunteers to provide guidance for them to carry out relevant social welfare activities.
While actively participating in BMW’s various corporate social responsibility activities, all stakeholders of BMW also contribute to society and create shared value through their own unremitting efforts. Over the years, BMW caring car owners have spontaneously established 19 BMW caring car owner clubs in 18 cities across the country. Under the influence and drive of BMW’s corporate social responsibility, Xi’an Xiyuehui BMW Caring Car Owners Club was officially registered as Xi’an Xiyuehui Student Aid Charity Association this year. It has successfully transformed from a non-governmental organization into a professional non-governmental public welfare organization. BMW’s corporate social responsibility is another social achievement that drives stakeholders to practice public welfare. As important stakeholders of BMW, BMW employees are also actively participating in public welfare undertakings. Among them, the employee social responsibility project represented by Shenyang employees has been carried out for ten consecutive years and continues to contribute to the development of the local community. In order to guide employees to carry out corporate voluntary service activities in a more systematic and standardized manner, BMW announced the official establishment of the BMW Corporate Volunteers Association to encourage more employees to participate in community voluntary services and to work with BMW to help the sustainable development of Chinese society.