The perfect evolution of the all-new BMW 3 Series is kicking off the nationwide launch. On June 3, BMW Brilliance Automotive Co., Ltd. announced that four new models of BMW 325Li, 325i, 330Li and 330i will be launched in the near future. All new cars will bring up to 18 high-value standard configurations. A model of value that combines sportiness, luxury and high technology. The four new models are now available for pre-order at dealers across the country. The suggested retail price of the new BMW 325i starts at RMB 313,900, and the suggested retail price of the new BMW 325Li starts at RMB 323,900.
Dr. Wei Lande, President and CEO of BMW Brilliance Automotive Co., Ltd., said: “The BMW 3 Series pioneered the global luxury sports sedan segment. It is synonymous with driving pleasure, stylish and a dream choice for countless customers. The product has fully considered the needs of the Chinese market from development, testing to model configuration. It is more sporty, more luxurious, more connected and more attractive than ever before. We will produce this new car at the Tiexi factory with the highest quality standards of the BMW Group. Bring the most outstanding generation of 3 Series to Chinese customers!”
Comprehensive evolution, setting a new benchmark for sports luxury
The seventh generation of the BMW 3 Series has evolved from the success of its predecessors. The new wheelbase is wider, the wheelbase is longer, and the center of gravity is lower, clearly conveying the sporty appeal of the vehicle. The three-dimensional kidney-shaped intelligent air intake grille and the brand-new angel-eye extended LED headlights constitute a very impactful front face. The graceful broken line at the lower part of the headlight combination expresses a tribute to the classic fourth-generation 3 series . For the first time, the iconic Huo’s corner is integrated on the C-pillar, which makes the side of the vehicle show a sharp momentum. The tail design is full and harmonious, the 3D three-dimensional L-shaped LED light strip is clear and dazzling, the whole series is equipped with double-sided free-form exhaust tailpipes as standard, and every detail does not conceal the confidence in its internal capabilities.
The new model comes standard with the latest BMW 2.0T four-cylinder turbocharged engine. New temperature management system, optimized arc wire sheath in cylinder, newly designed belt transmission mechanism, new cylinder head design, new crankcase, and high-precision high-pressure direct fuel injection system with fuel injection pressure increased from 200 Pa to 350 Pa etc., making this engine more powerful, more efficient, and quieter and more comfortable. The engine output power of the 330-class model is as high as 190 kilowatts, and the peak torque can reach 400 N*m, which is more than 10% higher than that of the previous model; the maximum output power of the 325-class model is 135 kW, and the peak torque is increased by more than 10%, reaching 300 N*m. Equipped with an upgraded version of the 8-speed automatic manual transmission, the comprehensive fuel consumption per 100 kilometers of the new-generation model can be reduced to a minimum of 6.0 liters.
The all-new BMW 3 Series maintains the enviable 50:50 front and rear axle load distribution, and the front and rear track distances are further increased compared with the previous generation. Combined with the lower vehicle center of gravity, the vehicle stability is further improved. The optimization of body materials, especially the increased use of hot-formed high-strength steel and aluminum in the cockpit and suspension parts, has increased the overall rigidity of the body by 25%, and the rigidity of specific areas has increased by as much as 50%. The chassis of the vehicle has also evolved in an all-round way, with double ball joint shock strut front suspension and five-link rear suspension, and a power steering system with speed as standard. The front suspension adopts innovative hydraulic damping technology, making bumpy roads more comfortable and intense driving more stable.
The evolution of the all-new BMW 3 Series announces the return of the sports king and sets a new benchmark for its class in terms of luxury. The three-dimensional size of the new model has increased compared with the previous generation. The long-wheelbase model brings the most spacious space in its class with a wheelbase of 2,961 mm. The largest panoramic sunroof in its class with an area of 0.83m² is also standard equipment for long-wheelbase models. . The cockpit is ingeniously laid out with the concept of “functional island”, and the simple and modern “sports luxury” style goes deep into the texture. The intelligent sensor ambient light and the new dynamic shape welcome light carpet are listed on this level of models for the first time, and the exquisite chrome-plated components and Sensatec synthetic leather-wrapped instrument panel further enhance the luxurious texture. All new models are equipped with front and rear comfortable seats specially developed for Chinese customers as standard, and the rear seats of long-wheelbase models bring noble soft pillows. The new cars of the whole series also come standard with 3-zone automatic air-conditioning with PM2.5 filter elements, and use SynTAK synergistic thermoacoustic cabin technology, silent glass and a series of sound insulation materials, making the luxury cockpit of the new model extraordinarily quiet and comfortable. With a new design, excellent power, precise control, and a modern and luxurious cockpit, the new BMW 3 Series pushes the concept of sporty luxury to a new level.
Continuous innovation, expanding the new dimension of sports luxury
Just as its predecessors were the first to introduce multimedia operating systems and interconnected driving functions to this level, the all-new BMW 3 Series is once again leading the trend in terms of intelligent interconnection, becoming an innovative pioneer in the digital age.
The 12.3-inch programmable full LCD instrument panel is standard for all series. It adopts a symmetrical polygonal shape like “angel eyes” headlights, and also presents different states in different driving modes, echoing the driver’s mood. The whole series also comes standard with the seventh-generation BMW iDrive operating system and a 10.25-inch touchable central display with a new interface. The seventh-generation BMW iDrive operating system can support remote software upgrades. When a user’s mobile phone receives a system update notification, they can connect to the “BMW Cloud Connect” APP through the mobile phone or the vehicle, perform software upgrades while the vehicle is stopped, and enjoy the latest extended functions.
For the first time, the new BMW 3 Series will be equipped with the innovative “BMW Intelligent Personal Assistant”. This intelligent human-computer interaction system can realize a series of vehicle information query and vehicle control operations through voice, and provide many auxiliary functions related to travel. Moreover, the system also has self-learning ability, and can be gradually connected to third-party applications to seamlessly connect with the digital life of Chinese customers. Consumer favorite functions such as wireless mobile phone charging and wireless Apple CarPlay will bring more convenience to this. The new BMW 3 Series is also equipped with a parking assist system with a rear-view camera as standard, which can realize functions such as automatic tracking and reversing for 50 meters.
The all-new BMW 3 Series is evolving. It perfectly integrates the sports essence passed down from generation to generation, the luxury features that keep pace with the times, and the intelligent driving and Internet technology in the digital age, creating an unparalleled sports luxury sedan for Chinese consumers. Start a better journey in life.