Under the guidance of the new “first strategy”, the BMW Group has formulated a clear China strategy, steadily implemented the “2+4” strategic measures, and continuously strengthened its leading position in the industry transformation. 2019 is BMW’s “year of large luxury cars”, “year of X” and “year of sports”. High-quality growth.
After successively launching the new BMW 7 Series and the innovative BMW X7, the BMW Group continues to enrich the array of large luxury car products. Today, the powerful new BMW 8 Series family lineup consisting of the new BMW 8 Series four-door coupe, coupe, convertible and the new BMW M8, with a total of 9 models, was grandly launched in Chengdu. As another masterpiece of BMW’s “Year of Large Luxury Cars”, the all-new BMW 8 Series integrates an elegant and dynamic new design language, the richest standard configuration in its class, the most passionate driving experience, the most intelligent digital interconnection, The most advanced driving assistance technology, as well as the provision of high-end personalized customization services for customers and other six major highlights at the same level, redefine “modern luxury” and further strengthen BMW’s strong leadership and competition in the large luxury car segment force.
Mr. Gao Le, President and CEO of BMW Group Greater China, said: “The launch of the all-new BMW 8 Series is another example of the BMW brand continuing to enrich its product lineup in the field of large luxury cars to meet the needs of Chinese consumers. In recent years, insights With the changing needs of Chinese consumers, BMW launched the strongest product offensive in history. In the current challenging market environment, BMW insists on ‘customer-centricity’ and promotes the high-quality development of its core business with more attractive products.”
In BMW, the number “8” always represents the pinnacle of sports performance and ultimate luxury. Since BMW launched the first-generation BMW 8 Series in 1989, to the legendary sports car BMW Z8 in 2000, and the extremely innovative BMW i8 in 2014, each model has advanced design concepts and cutting-edge technology, creating ” 8″ legend. The new BMW 8 Series family perfectly combines excellent dynamic performance with top luxury experience, will further enrich the innovative connotation of BMW’s large luxury car family, and explore the highest state of modern luxury.
New design language, interpretation of modern sports aesthetics
The all-new BMW 8 Series adopts BMW’s brand-new design language, and the minimalist and precise lines outline the most three-dimensional and dynamic appearance. The lower center of gravity, sculpted details and slender side lines give the exterior a unique balance between dynamic tension and regal elegance.
The front face of the new model is sharper and more dynamic. The narrow and slender laser headlights, the well-designed front bumper, and the lower and larger one-piece “double kidney” air intake grille together render a sports car with a low center of gravity. The side lines are elegant and powerful, extending from the shark’s gills to the rear wheel arches. The dynamic body proportions can convey its powerful sporty performance even when viewed from a distance. The roof of the coupe adopts the “double bubble” shape of a classic racing car, which is dynamic and eye-catching. The visual effect of the convertible coupe’s soft top is more compact, and the sloping roof is more visually impactful. The roof profile of the four-door coupe is higher and stretched, bringing more spacious headroom. At the same time, the angle of the rear window is slightly raised. The roof line extends all the way to the rear through the side windows and C-pillars, perfectly blending with the rear of the car . The tail is refined and recognizable. The slender full LED taillights echo the headlights and extend to the fenders on both sides. The trapezoidal bilateral single-exit exhaust pipe and the rear deflector under the rear of the car will bring out the inherent dynamic temperament.
The most abundant standard configuration at the same level, the luxury reaches a new level
Thanks to the meticulously crafted interior design and refined details, the new BMW 8 Series perfectly blends the driver-centric dynamic style with the luxurious and elegant style, and complements each other perfectly. Overall, the interior design language of the new model is simple and elegant, which is clear at a glance. In particular, the design of the independent center console emphasizes the independence of the front row space, and all the lines adopt a longitudinal design, so that the driver’s sight can naturally focus on the road ahead.
In the cabin, rich configurations bring the luxury of the new BMW 8 Series to a new level. Details such as the superior Merino leather decoration, intelligent dynamic ambient light, and bright crystal texture interior components are ingenious, giving the car an extraordinary, elegant and luxurious atmosphere. Among them, the four-door coupe is equipped with a transparent and large panoramic sunroof of 1.5 square meters as standard, extending from the windshield glass to the rear window, bringing a dreamy light experience to the driver and passengers.
In terms of comfort, the multi-functional seat perfectly integrates classic sports elements and modern luxury design, providing excellent package support and riding comfort. The rear seat of the four-door coupe adopts an independent seat design, which has the same horizontal support and integrated headrest configuration as the front seat, so that the occupants can experience the same pure sports car feeling as the driver.
Worth mentioning is the interior space of the four-door coupe. The longest wheelbase in its class provides spacious and comfortable rear space. The rear seats can be folded in a ratio of 40:20:40, and at the same time support the one-button down function of the rear seats. The luggage compartment has a volume of 440 liters, which is enough to accommodate 3 golf bags, and easily meets the daily needs of the driver.
The most passionate driving experience in its class, driving fun
The all-new BMW 8 Series condenses valuable experience from the track, demonstrating the BMW Group’s understanding of an ultimate driving machine with a pure bloodline. The new model uses the principle of intelligent material combination to greatly reduce the weight of the body, while optimizing the rigidity of the body and suspension, providing a basis for excellent driving performance.
In terms of power, the new BMW 8 Series is equipped with a 3.0-liter inline 6-cylinder engine with BMW TwinPowerTurbo technology, with a maximum output of 250 kW and a maximum torque of 500 Nm. Paired with an 8-speed Steptronic sports automatic manual transmission with shift paddles, it realizes the driving control performance of man and vehicle as one. Among them, the all-new BMW 840i xDrive four-door coupe takes only 4.9 seconds to accelerate from 100 kilometers to 100 kilometers, the fastest in its class.
Enhanced Adaptive M Suspension with Active Roll Control, Integral Active Steering for body stability in extreme driving situations, xDrive intelligent all-wheel drive system, and 20-inch lightweight aluminum alloy wheels High-performance tires, etc., endow the new BMW 8 Series with impeccable dynamic driving performance, making it have unparalleled strong power and precise and flexible handling.
The most intelligent digital interconnection and the most innovative driving technology in its class, completely revolutionizing the driving experience
As a leading era of digitalization, the new BMW 8 Series has the most advanced automotive technology and digital functions, giving new connotations to the luxury driving experience in the digital age. The BMW Smart Connected cockpit equipped with the new car has been newly designed and perfectly integrated with the luxurious and elegant interior style. The 12.3-inch LCD instrument panel and 10.25-inch central control display create a luxurious cabin with a futuristic feel. The new seventh-generation BMW iDrive human-computer interaction system combined with the advanced BMW intelligent personal assistant has completely revolutionized the digital operation in the car and created a new form of human-car-digital interactive experience. The functions of BMW digital key and RSU remote software upgrade keep the car connected and up-to-date at all times.
The new BMW 8 Series also has an industry-leading professional driver assistance system, which vividly demonstrates BMW’s innovative achievements in the field of autonomous driving. The unique hands-free low-speed follow-up function of its class allows the driver to release both hands from the steering wheel and Let the vehicle follow the vehicle in front to drive automatically.
BMW’s first and unique automatic parking assist system in its class, which automatically reverses along the record track, also represents the leading position of the BMW Group in autonomous driving technology. In a narrow space or when the driver cannot clearly observe the situation behind, the system can store the vehicle trajectory when the vehicle speed is lower than 35 km/h, and make the vehicle reverse along the original trajectory through the stored last forward operation 50 meters.
The most abundant product lineup in its class, the first limited edition meets the personalized choices of Chinese customers
The all-new BMW 8 Series was launched at the same time with nine models, the most abundant model lineup in its class, meeting the diverse needs of Chinese consumers. This also includes 3 new limited editions of the new BMW 8 Series specially brought to Chinese customers. A limited number of 88 units will be sold nationwide, providing exclusive exclusive options for Chinese customers. Limited exclusive elements include: Barcelona blue matte paint, exclusive wording “First Edition 1/88” on cup holders, M sports stitched seat belts, BMW personalized red Merino leather seats, 20-inch M blackened wheels with 728 style, BMW personalized Customized black high-gloss exterior components and BMW Individual piano lacquer interior, and more.
In addition, after the new BMW 7 Series, BMW applies high-end personalized customization to the new BMW 8 Series products, providing consumers with the most extreme personalized expression. Personalized customization There are more than 100 kinds of painting colors to choose from. BMW is also the first luxury car brand to provide fully customized services in China. Customers can customize a unique new BMW 8 Series according to their preferences. For example, custom body colors, exclusive embroidery or badges, and personalized Chinese and English texts.
The New BMW M8: Bringing the Peak Performance of BMW M to the Large Luxury Car Market
The new BMW M8 Coupe and the new BMW M8 Coupé Thunder Edition, the first M models launched by the BMW Group in the large luxury car segment, also landed in the Chinese market together, injecting M acceleration into the development of large luxury cars.
As BMW’s latest high-performance top sports car, the new BMW M8 is equipped with a 4.4-liter V8 engine with M TwinPower Turbo technology, matched with an 8-speed M Steptronic gearbox with shift logic, and uses a new M xDrive intelligent all-wheel drive system, which has been tuned to retain the driving characteristics of rear-wheel drive full of driving passion, while ensuring safer and more practical daily driving performance.
The all-new BMW M8 Coupe Thunder Edition has a maximum output power of 460 kW (625 horsepower), and the acceleration from 100 km to 100 km/h is as low as 3.2 seconds, comparable to top supercars. At the same time, BMW M also equips the new power unit with a specially tuned cooling system, so that the new BMW M8 can guarantee the best working temperature no matter whether it is daily commuting in the city or on the track.
The powerful product lineup of the new BMW 8 Series family has refreshed the height of modern luxury and further expanded the BMW Group’s field in the large luxury car segment. In the current challenging market environment, the BMW Group relies on a clear corporate strategy and product strategy, pursues excellence in its core business, and at the same time prepares for the future transformation of ACES, and is heading towards a sustainable high-quality growth path.