(Yinchuan) On July 25, BMW Motorrad launched another masterpiece in the luxury motorcycle market – the brand new BMW R 1250 series was launched in Yinchuan. As the successor of the R 1200 series, the sales leader in the global high-end motorcycle market, the new R 1250 series brings three new models, namely the R 1250 GS, a powerful off-road rally motorcycle covering all terrains, and the R 1250 GS, which is comfortable for long-distance travel. The R 1250 GS Adventure, the king of adventure, and the R 1250 RT, the benchmark of sports luxury touring and cruising motorcycles. The whole series is equipped with a “boxer” horizontally opposed twin-cylinder engine equipped with BMW ShiftCam variable camshaft system, which upgrades the driving pleasure of riders with stronger power. The release of the new BMW R 1250 series will further consolidate BMW Motorrad’s innovative leadership in the field of luxury motorcycles.
Mr. Timo Resch, Vice President of Global Sales and Marketing of BMW Motorrad, said at the press conference: “Under the guidance of the new ‘first strategy’, BMW Motorrad continues to lead the luxury motorcycle market in China with the most powerful product series. The release of the new R 1250 series once again proves our undoubted industry leadership in technological innovation. At the same time, the more perfect riding stability and powerful safety technology of the R 1250 series will lead Chinese riders to travel around the world .”
With innovative technology and classic design, the “Boxer” engine sets a benchmark in its class
In 1923, BMW Motorrad released the first motorcycle R 32. Its “boxer” horizontally opposed twin-cylinder engine subverted the traditional in-line engine design, with stronger power and superior driving stability. It has become a classic synonym for BMW motorcycles, and has been leading the industry through continuous improvement and upgrading for nearly a hundred years. From the R37 sweeping the 500cc displacement competitions in Germany in the 1920s, to the R 80 G/S winning the Dakar Rally in the 1980s, and then to the R 1200 GS in the new millennium, once it was launched, it became the king of sales in the large displacement market. The throne of BMW, every chapter in the history of motorcycles, the BMW motorcycle models powered by the “boxer” engine have left the most impressive strokes.
The “Boxer” engine equipped on the new BMW R 1250 series not only continues the classic design, but also integrates the ShiftCam variable camshaft system of BMW’s automotive department, which makes the motorcycle more effective in terms of power output, riding stability and fuel consumption. It has been greatly improved, demonstrating the strong technological innovation strength of the BMW Group. The BMW ShiftCam variable camshaft system can automatically control the opening and closing of the valve according to different driving conditions, thereby adjusting the intake air volume in the cylinder, so that the engine runs more smoothly and saves fuel at low speeds; it accelerates faster at high speeds More power. The upgraded “Boxer” engine has a maximum output power of 136 horsepower and a peak torque of 143 Nm. Through further optimization of in-cylinder friction and gas exchange loss, the overall fuel consumption is reduced by about 4%. It can be said that it has truly achieved both “fish” and “bear’s paw”.
Safety assistance with intelligent interconnection, innovative technology to upgrade riding experience
On the journey of feeling the charm of nature, not only a steady stream of power is needed to lead the knight forward, but also innovative technology is needed to escort the adventure journey. The new BMW R 1250 series fully demonstrates BMW Motorrad’s “customer-centric” design concept, equipped with innovative on-board assistance systems, including advanced hill start control system, to help riders stop and start on slopes or mountain roads, and further improve safety performance and comfort; dynamic brake control to prevent the rider from inadvertently manipulating the accelerator, and enhance braking safety by automatically increasing the braking power of the rear wheels; intelligent emergency call, which can quickly provide the rider with accurate and timely rescue services; and all series of standard Equipped with a new generation of Dynamic ESA electronic shock absorption system, it helps the rider maintain the best comfort, traction and riding dynamics when riding by automatically adjusting the spring base. The five riding modes of “Rain”, “Road”, “Dynamic”, “Endurance” and “Endurance Pro” allow riders to easily cope with different road conditions and weather.
In addition, the new BMW R1250 series is also equipped with the benchmark configuration of mobile Internet in the luxury motorcycle market – BMW Connectivity interconnection system. Equipped with a 6.5-inch TFT color display, connected to a smartphone via Bluetooth, the rider can easily use a variety of functions including music, navigation, phonebook, and dialing, and always maintain the best networking status during driving to enjoy intelligent riding experience.
Customer-centric, “3T” service strategy to meet the diverse needs of customers
As a leader in the luxury motorcycle market, BMW Motorrad is not only committed to providing customers with high-quality products, but also strives to promote collaboration with dealer partners to provide customers with “one-stop” quality services. For this reason, BMW Motorrad proposed for the first time a “3T” service strategy that integrates product sales (Trading), safe driving training (Training), and motorcycle travel information (Traveling): in terms of product sales (Trading), by empowering dealers, comprehensive support Various businesses in sales, after-sales, marketing activities and financial services to improve customer satisfaction; carry out safe driving training (Training) to help more motorcycle enthusiasts improve their driving skills and promote the healthy development of motorcycle culture in China ; At the same time, BMW Motorrad will also work with authorized partners to develop Traveling, creating a complete information platform for travel notes and route sharing for BMW Motorrad fans across the country.
At present, BMW Motorrad has the most powerful product matrix and the most extensive dealer network in the Chinese luxury motorcycle market. 47 BMW Motorrad dealerships in 36 cities provide customers with nearly 30 models of 6 product series to choose from. Thanks to the comprehensive product and commercial layout, in 2018, BMW Motorrad achieved a year-on-year sales growth of 36%, winning the title of luxury motorcycle market for eight consecutive years; in the first half of 2019, BMW Motorrad also created a year-on-year growth of 22.5%, It is the undisputed leader in China’s luxury motorcycle market. The GS series, which has been further enhanced this time, will also continue its glory in the Chinese adventure rally motorcycle market—since it entered China in 2003, the GS series has become synonymous with adventure rally motorcycles. The extremely rich technology configuration has become the ultimate dream of many senior motorcycle enthusiasts.
Mr. Zhan Fei, Director of BMW Motorrad China, said that BMW Motorrad always adheres to customer-centricity and pays attention to the core demands of customers. It not only focuses on providing customers with a variety of high-quality products, but also regards distinguished services and appealing marketing experience as the focus. In the future, BMW Motorrad will continue to deepen its product lineup and provide customers with better brand, product and service experience with the purpose of “3T” service strategy.
Carrying the freedom ideal of more riders, BMW Motorrad will continue to serve Chinese motorcycle enthusiasts, attract more people to join the “two-wheeled” world, and make cycling a way of life.
