On September 5th, the 2019 Chengdu International Auto Show kicked off. Great Wall Cannon released the “Super Five-Star” plan, focusing on users, focusing on five aspects: super symbols, super factories, super products, super services, and super experience, to create a full-scenario pickup truck Life, comprehensively accelerate the process of globalization. At this auto show, the Great Wall Cannon passenger pickup was officially launched, with an official suggested retail price starting at RMB 126,800. In addition, the mass-produced version of the Great Wall Cannon commercial pickup was also unveiled at the same time.
The “Super Five-Star” Program Accelerates the Great Wall’s Globalization Process
The birth of the Great Wall Cannon opened a new chapter in the globalization strategy of Great Wall Motors. As China’s first global pickup truck brand, Great Wall Pao will reshape the map of global pickup truck forces, aiming at the top three in the world. In the future, Great Wall Cannon will compete head-on with international mainstream pickup truck brands such as Toyota and Ford in the global market, accelerate the process of globalization in an all-round way, and achieve the “1-2-3” strategy, that is, to maintain the number one domestic and export sales; by 2020, achieve Annual sales exceed 200,000; by 2025, the cumulative global sales will exceed 3 million.
At this press conference, Great Wall Pao upgraded the plan of “one shot, three hits” of super products, super service and super experience to the “super five-star” plan, creating a full-scene pickup truck life and accelerating the globalization process of Great Wall.
The first star – super symbol: As a super symbol, the new logo design of Great Wall Cannon is inspired by the energy of heaven and earth. It is a nebula, a flow… It contains the beauty of natural energy. The super symbol of the Great Wall Cannon has three meanings, POWER power and strength, PK challenge and innovation, PERFECT perfection and extreme life, representing the spiritual connotation pursued by the Great Wall Cannon, representing those who yearn for freedom, fearless challenges, and pursue perfection, with distinctive characteristics of the times elite crowd.
Second Star – Super Factory: Just past August 30, Great Wall Pao’s super factory – Chongqing Smart Factory was officially completed and put into production. The Chongqing factory focuses on the concept of “green environmental protection, lean and efficient”, and builds a world-leading smart factory. Smart factories make super products. Chongqing Yongchuan factory, built with technology
The hard power of products ensures that every car that rolls off the assembly line can be delivered to consumers with high quality.
The third star—super product: Great Wall Pao is not only a pickup truck, but also creates a new category of multi-purpose passenger vehicles. Great Wall Cannon’s passenger pickup, commercial pickup, and off-road pickup are the three major models released in the first phase of the three-year “5+N” product strategy, which embodies passengerization, intelligence, networking, customization, and cleanliness The characteristics of “five modernizations and new ecology” have led China’s pickup trucks into the 3.0 multi-purpose passenger era.
The fourth star – super service: Great Wall Pao is based on more than 2,000 sales and service networks across the country, pickup truck franchise stores that have been continuously opened around the world, and cross-industry cooperation and sharing spaces; The online shopping mall and the cross-industry cooperation mall provide users with online + offline integrated exclusive services.
The fifth star – super experience: Great Wall Cannon will create a super experience of pickup truck life in all scenarios, build an open and shared pickup truck life community with users as the center – Great Wall Cannon Alliance, gather multiple forces to promote pickup culture into a new national trend, Let pickup become an attitude and a life.
Starting from 126,800 yuan, the Great Wall Cannon passenger pickup is officially launched
At this auto show, the Great Wall Cannon passenger pickup was officially launched, with an official suggested retail price of RMB 126,800 to RMB 159,800.
Users who purchase and order through Great Wall Pickup dealer channels, Great Wall Pickup official website, JD.com/Tmall Great Wall Motor official flagship store can enjoy five major gifts:
Exclusive gift: Free rear cargo cover (choose one of hard top or roll-up flat cover, until September 30)
Financial Gift: Enjoy 2-year 0-interest financial support
Replacement ceremony: up to 5,000 yuan replacement subsidy
Interconnection gift: Basic service is free for life, entertainment service is free for 3 years and exclusive service is free for 1 year
Alliance Gift: Enjoy all the service rights of the Great Wall Cannon Alliance (long-term value-added rights)
Great Wall Cannon is built on the new P71 platform of Great Wall Motors, which has obvious advantages in terms of safety, comfort, and light weight. The platform can be derived from more than 100 models of different sizes, different powers, and different driving forms. The Great Wall Cannon passenger pickup truck launched this time can provide three different interior styles and six body colors to choose from.
In terms of appearance, the Great Wall Cannon passenger pickup adopts a trapezoidal large-mouth air intake grille, and the three-banner chrome-plated decorative strip makes the front face more tense. With the wide and thick front bumper, the front of the vehicle is full of strength. The length, width and height of the body are 5410*1934*1886mm, and the wheelbase is 3230mm. It is worth mentioning that the Great Wall Cannon passenger pickup is equipped with full LED front and rear headlights, front and rear fog lights, and running water steering daytime running lights as standard, which is full of technology.
The size of the Great Wall Cannon cargo box is 1520*1520*538mm. It is equipped with a damped rear door, hidden pedals, and ramp ladder slots as standard, and different types of cargo box covers are optional.
The Great Wall Cannon passenger pickup is equipped with a 2.0T gasoline National VI engine with a maximum power of 140kW/4000-5500rpm and a peak torque of 360Nm/1800-3600rpm. In terms of transmission system, it is matched with an 8AT automatic transmission from ZF. It has standard, economical, sporty, 4L four driving modes, combined with TOD intelligent four-wheel drive, central differential lock, rear axle electronic differential lock, and the first multi-link rear suspension system for domestic pickups, bring users the ultimate driving experience.
As a large global passenger pickup truck, the Great Wall Cannon passenger pickup truck has many passenger configurations. The car comes standard with keyless entry + one-button start, multifunctional leather steering wheel with shift paddles, 9-inch touch screen, leather seats, Heated front seats, automatic air conditioning, rear air outlets for air conditioning, openable sunroof, exclusive fragrance and other passenger configurations are all available.
In terms of intelligent configuration, the car is equipped with a new generation of intelligent network connection system, which has functions such as vehicle-machine and mobile phone interconnection, intelligent voice control, remote control, and intelligent dynamic information services.
In terms of active and passive safety, the Great Wall Cannon passenger pickup is equipped with L2-level automatic driving technology, matching Bosch version 9.3 ESP, AEB active braking system, ACC adaptive cruise, lane keeping, semi-automatic parking, road traffic sign recognition and other configurations, which can realize intelligent driving. Assisted driving, environmental perception, planning and decision-making and other functions. In addition, the car is also equipped with safety configurations such as 360 surround view, reversing camera, parallel assist, intelligent front view, and 12 radar probes.
At this auto show, the mass-produced Great Wall Cannon commercial pickup was also unveiled at the same time. It is understood that the Great Wall Cannon commercial pickup truck will provide various versions such as gasoline/diesel engine, 8AT/6MT transmission, long/short cargo box, and two-wheel drive/four-wheel drive. Compared with international mainstream pickups, Great Wall Pao commercial pickups have obvious advantages in terms of power, carrying capacity, safety, quality and driving comfort.
Great Wall Cannon’s passenger pickup, commercial pickup, and off-road pickup are the three major models released in the first phase of the three-year “5+N” product strategy. The Great Wall Cannon has fully opened the era of passengerization and globalization of pickup trucks in China, leading the pickup truck culture with Chinese characteristics. The “Super Five-Star” plan of Great Wall Motor will help achieve the “123 Strategy”, aim at the world’s top three pickup truck brands, accelerate the globalization process of Great Wall Motors, and bring users a full-scenario pickup truck life experience.