At the 2019 Chengdu Auto Show, Changan Auchan Automobile brought together its Auchan X7, Kesai GT, 2020 Kesai, Auchan Keshang, Kesai 3, Kesai 5, and Auchan X70A, a total of 7 heavyweight products. In just one year since the release of Yuexin’s brand image, the results of its vigorous transformation are obvious to all. With a variety of new products, Auchan quickly filled its own passenger product matrix, and at the same time constantly refreshed consumers’ brand awareness with more high-quality and high-quality products. Compared with the new brands released in the same period, this undoubtedly wins in terms of basic skills.
Changan Auchan X7 is positioned as a five-seater compact SUV. It is a main model built by Changan Auchan Automobile based on the new MPA platform. Although it is a compact SUV, it shows a rare domineering overall. From the front, the Changan Auchan X7 adopts a hexagonal air intake grille design. The interior of the grille uses a corrugated horizontal bar design, extending from the middle to both sides. The official name is “Yunying Wings – Dark Bone”. “Grille”, designed in this way, can stretch the visual width of the front face, making it look more atmospheric. In addition, the whole series is equipped with wake-up LED headlights as standard, which are well integrated with the front face, making the overall look sharper.
The length, width and height of Changan Auchan X7 are 4705*1860*1720mm, and the wheelbase is 2780mm. The dynamic line design makes the whole vehicle full of layers and three-dimensionality, and the body design is tough. The shape feels quite eye-catching, and the through-type waistline strengthens the sense of strength of the vehicle, which echoes the domineering shape design of the front face, giving people a very reliable feeling.
In terms of power, Changan Auchan X7 is equipped with Changan’s third-generation power system Blue Whale 1.5T engine. The transmission is matched with 7-speed wet dual-clutch, with a maximum power of 131Kw and a peak torque of 265N•m. The maximum torque can be output at 1450 rpm , low torque is more powerful, and the fuel consumption per 100 kilometers is only 7.3L.
At the Chengdu Auto Show, the enhanced version of Kordsa GT was officially launched. As a large seven-seater SUV, the appearance of Kordsa GT can better meet the diversified car needs of contemporary families.
The exterior design of the Kesai GT is more serious and majestic. The large grille design is directly connected to the headlights, which not only increases the degree of recognition, but also makes it full of sportiness and vitality. The super large body size of 4880*1868*1775 mm further affirms its passenger space. The long wheelbase of 2800mm also guarantees the knee room in the rear row.
In terms of configuration, the car is equipped with full-speed adaptive cruise control, LDW lane departure warning system, brake force distribution system (EBD/CBC), brake assist system (EBA/BAS/BA), traction control system (ASR/TCS/TRC), Intelligent safety configurations such as vehicle stability control system (ESC/ESP/DSC). It can make security everywhere and in every possible way.
Kordsa GT is not only more fashionable in appearance, but also equipped with the strongest power combination in terms of performance: Blue Whale 2.0T + Aisin 8AT. The all-imported Aisin 8AT gearbox equipped with it has a shift response time of less than 0.8 seconds, and an instant response to acceleration and deceleration; the world-leading smoothness of the Aisin transmission and the comprehensive low fuel consumption brought by DVVT technology also make the Kesai GT in the market. Satisfies the needs of “Loving Home” users for the comfort of family travel and economical home use. The all-imported Aisin 8AT gearbox equipped on the Kordsa GT belongs to the same model as the Volvo XC90.
Kesai GT is also equipped with a leading AI intelligent voice interaction system, which can not only recognize Mandarin, but also achieve a recognition rate of up to 80% of dialects, which can be said to be very considerate. The LCD instrument panel fully reveals the sense of sportiness and luxury. In addition, it also has a series of safety configurations such as intelligent active safety system, 360-degree panoramic reversing image, intelligent driving recorder, tire pressure detection, etc., to ensure the driving safety of drivers and passengers.
As China’s first “customer-oriented” car brand, Changan Auchan has continuously innovated in marketing to create industry benchmarks, such as the launch of the first product Auchan Kesai in Moments, and the launch of Auchan Keshang at the doorstep of users , leading users to watch and personally launch the Changan Auchan rocket, and then to the “Changan Auchan X7 Popular Star Spokesperson” plan and the “Super Tester” series of activities released on September 5, Changan Auchan has repeatedly demonstrated the spirit of continuous innovation Break through the inherent communication routines of the automotive industry, and create industry marketing records many times.
On the whole, under the severe market environment, Changan Auchan Automobile has always focused on products and users, constantly innovating and breaking through with the speed of Auchan, and maintaining a sense of obsession and vitality at all times. I believe that Changan Auchan Automobile will create a better future.